Does it Pay to Invest in Good Architecture? The Case of 'The Iceberg' in Aarhus, Denmark,The Iceberg / CEBRA + JDS + SeARCH + Louis Paillard Architects. Image © José Tomás Franco

Does it Pay to Invest in Good Architecture? The Case of 'The Iceberg' in Aarhus, Denmark,The Iceberg, Model. Image © José Tomás Franco

Does it Pay to Invest in Good Architecture? The Case of 'The Iceberg' in Aarhus, Denmark,Mikkel Frost, Founding Partner of CEBRA, explaining us 'The Iceberg' during the Press Tour of The Architecture Project. Image © José Tomás Franco

Does it Pay to Invest in Good Architecture? The Case of 'The Iceberg' in Aarhus, Denmark,The Iceberg / CEBRA + JDS + SeARCH + Louis Paillard Architects. Image © José Tomás Franco

Does it Pay to Invest in Good Architecture? The Case of 'The Iceberg' in Aarhus, Denmark,The Iceberg / CEBRA + JDS + SeARCH + Louis Paillard Architects. Image © José Tomás Franco

Does it Pay to Invest in Good Architecture? The Case of 'The Iceberg' in Aarhus, Denmark,Aarhus Ø / The Aarhus docklands. Image © José Tomás Franco

Does it Pay to Invest in Good Architecture? The Case of 'The Iceberg' in Aarhus, Denmark,The Iceberg / CEBRA + JDS + SeARCH + Louis Paillard Architects. Image © José Tomás Franco

Does it Pay to Invest in Good Architecture? The Case of 'The Iceberg' in Aarhus, Denmark,The Iceberg / CEBRA + JDS + SeARCH + Louis Paillard Architects. Image © José Tomás Franco

Does it Pay to Invest in Good Architecture? The Case of 'The Iceberg' in Aarhus, Denmark,Mikkel Frost, Founding Partner of CEBRA, explaining us 'The Iceberg' during the Press Tour of The Architecture Project. Image © José Tomás Franco

Does it Pay to Invest in Good Architecture? The Case of 'The Iceberg' in Aarhus, Denmark,Aarhus Ø / The Aarhus docklands. Image © José Tomás Franco

Does it Pay to Invest in Good Architecture? The Case of 'The Iceberg' in Aarhus, Denmark,The City of Aarhus. Image © José Tomás Franco

Does it Pay to Invest in Good Architecture? The Case of 'The Iceberg' in Aarhus, Denmark,Site Plan

Does it Pay to Invest in Good Architecture? The Case of 'The Iceberg' in Aarhus, Denmark,Facade

Does it Pay to Invest in Good Architecture? The Case of 'The Iceberg' in Aarhus, Denmark,Cortesía de Aarhus Arkitekterne a/s

Does it Pay to Invest in Good Architecture? The Case of 'The Iceberg' in Aarhus, Denmark,Cortesía de Aarhus Arkitekterne a/s

Does it Pay to Invest in Good Architecture? The Case of 'The Iceberg' in Aarhus, Denmark

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Does it Pay to Invest in Good Architecture? The Case of 'The Iceberg' in Aarhus, Denmark

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