Interior and Experience Design Week

Do you want to observe directly how leading professionals use materials, technology, visual communication and storytelling to design memorable user experiences through the immersive built environment?

This course will cover the areas of residential, retail and workspace design and provide methods to apply for interior projects in a variety of contexts. In one week you will participate in a rich mix of lectures and hands-on workshops that Future London Academy curated for you by partnering with successful design, consultancy and media practices. The program matches the understanding of space from both the designer's and the user's perspective to equip you with both a technical and strategic angle for your future projects. The experiential approach of this course consists of technical, cultural and social activities that together enable you to tailor your own design practice.

The program matches the understanding of space from both the designer's and the user's perspective to equip you with both a technical and strategic angle for your future projects. The experiential approach of this course consists of technical, cultural and social activities that together enable you to tailor your own design practice.

Besides some of the best design practices in the world, London nurtures a vibrant design community thanks to prestigious Art and Design institutions. This program will also put you in contact with this community through informal gatherings, studio visits and debriefing moments with emerging designers and the course curator that will help the participant group deepen the understanding of the course subjects through collective content reviews.

Structure of the program:
Monday: interior and experience design
Tuesday: the state of the art of retail design
Wednesday: smart living, the future of residential design
Thursday: the future of the workplace
Friday: interior design for cultural and community spaces

The program of the course is divided into five workshop days plus the weekend. The workshop days are divided into five parts:

Boosting breakfast: t he first activity of the day includes informal activities over breakfast to activate brain and body to receive the creative stimuli of the day. During the boosting breakfasts, you will interact with other participants, share your ideas, experiences, and expectation for the day and meet local professionals to get to know more about the backstage of the creative industry.

Morning session: it is the first session of the day, it will take the form of a lecture plus hands-on activity to validate the learnings or a full workshop.

Lunch break: w e will have a break between the morning and afternoon session and we will give you suggestions on the most interesting places to have lunch and enjoy the surroundings of the day program locations.

Afternoon session: i t is the second session of the day, it will be the continuation of the morning session or we will move to the second partner of the day for a new subject.

Debrief and the city: after a long day of absorbing new ways of working, idea brainstorming and creative exercises we will debrief the content of the day to better organize them in our minds. This activity will be short and engaging and it will take place straight after the afternoon session or in locations that we can then visit as cultural and social activities such as museums, galleries, event spaces or bars.

The weekend: the weekend will be dedicated to cultural and social activities, meeting some of the lecturers again and emerging designers in informal settings or planning longer visits of the London Design Festival events, including talks, exhibitions, workshops and launch parties.

Who is this program for?
The experiential mode of the course allows student or professionals at any stage of their career to benefit from the content proposed and its multidisciplinary program does not limit the access to design professionals. In particular, this course is addressed at people that:

— want to understand in practical terms how a project workflow works within design agencies.
— want to learn from expert professionals how design theory and methods turn into real strategy to tackle real case scenarios
— are keen to increase their understanding of the international design industry in a multicultural context like London during the London Design Festival
— want to evaluate opportunities, risks, and peculiarities of different interior design fields
— want to expand their interior design practice by familiarizing themselves with user­centric approaches

This course will:
— help you broaden your knowledge of interior design
— show you the latest trends in the industry
— introduce you to the most influential British designers
— give you inspiration for future projects
— show you how to be competitive in the international arena
— teach you new tools, techniques, and skills for your professional development

Course curator
Antonio Iadarola, transdisciplinary designer and social innovator, Phd candidate.

Antonio has a strong interest in curating and designing collaboration processes and spaces. He is a trained industrial designer, with a Masters Degree in Narrative Environments from Central Saint Martins School of Arts and Design, a Phd candidate at the Second University of Naples, Italy and visiting scholar at the Parsons DESIS Lab, NYC. He specializes in the field of design for Social Innovation and in 2014 he founded Studio Wé in NYC, a transdisciplinary design studio whose projects range from context specific objects and spaces to visual communication and participatory experiences.

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Cite: "Interior and Experience Design Week" 27 Sep 2016. ArchDaily. Accessed . <https://www.archdaily.com/796192/interior-and-experience-design-week> ISSN 0719-8884

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