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Since 2013, AMOREPACIFIC has been running a public art project APMAP (AmorePacific Museum of Art Project). It is a relay exhibition of contemporary art that travels across the different AmorePacific workplaces in South Korea. Each year, the APMAP brings a exhibition specific to the new location and its context. The APMAP explores an area of blurred boundary between the ordinary life and art, by experimenting with simple exhibitions in the everyday workplaces. Previously, the APMAP was held in the Beauty Campus in Osan in 2013, and in Osulloc of Jeju Island in 2014. This year’s 2015 APMAP is staged at the AmorePacific R&D Center. In APMAP 2015, OBBA presents a fluid architecture that crosses the boundary of space. The Oasis floats on the green garden of AmorePacific R&D Center, offering a shelter whose shade draws a blurred border between inside and outside. The interior of the pavilion is expanded towards the sky by opening up is ceiling. On the edge of the top structure are white threads–reminiscing willow leaves–are hung so that they complete a non-structural circular wall. View more View full description
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