Zoom image | View original size
Noodle soup is a common street food all over China.  While most of these noodle joints spend tremendous effort to win customers with taste, some has started to add attractive store design into their branding recipe. A good example is LongXiaoBao, a newcomer who sets foot in Changsha with an ambition to spread the local ShaoYang style rice noodle to the rest of China.  Commissioned to conceive a contemporary identity for their first restaurant, Lukstudio integrates the tradition of noodle making in the spatial design by reinterpreting a noodle rack. Nestled along an outdoor shopping promenade nearby the Xiangjiang River, the 50-sqm noodle joint exudes a calm yet mysterious presence with its bamboo-cast concrete storefront. Two rustic steel boxes penetrate through the solemn exterior: the taller one is cladded with rusted steel panels and its shorter neighbor is built like a metal scaffold. These three elements together orchestrate a journey of discovery. View more View full description
Share Share