Emrys Architects creates tranquil contemporary apartment building off Oxford Street in London’s West End. A recent shift in planning policy in Central London, making it easier to change the use of some buildings, has resulted in some fantastic city-centre living. We have taken an unattractive, tired 1970s office building in a conservation area just North of Oxford Street in London’s West End and created sixteen private and seven affordable contemporary residential apartments. Our scheme introduced a stone-clad elevation on Newman Street, re-modelling existing horizontal bands to form balconies allowing it to sit comfortably within the vertical Georgian street pattern. The rear elevation, which sits in a mews-scale streetscape populated by workshop-type buildings, is rendered and timber clad with aluminium windows reinforcing the semi-industrial street scene.
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