When we first met with Pinterest, it was to discuss their office in Palo Alto. There were 12 people in the group, but they were growing quickly. Evan and Ben, Pinterest’s founders, asked us to design an office environment that could reflect their unorthodox character and growth. Our response was through monumentality. Rather than buying a desk for every new engineer, we proposed one large table that would reach maximum capacity over a long period of time. It measured 32’ x 32’, and could easily fit sixty people. The table went into production, when we were called in for another meeting. The company had exploded. Pinterest had tripled in size and the partners found a 45,000 square foot warehouse in San Francisco that could easily fit 300 people. They wanted a space that would be in a perpetual state of creation. No matter how big the company got, designers and engineers would feel encouraged to contribute their best ideas, to fill in the blank, to decorate, destroy, and exhibit again. We understood, that like the website itself, the office environment would have to offer an abstract framework within which collaborative, social, and emotional relationships could begin to form and transform the architectural space.
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