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Located within the historic center of Mexico City, on the rooftop of one of the most important themed stores of the music scene, the Fender Custom Shop Mexico City is Latin America's first Fender store and follows a different concept from those in other countries. The basic concept for the development of the project was an architecture conceived as temporary, a sort of hybrid space that could function equally as a store, an art gallery, a meeting space or a lounge; together with music, a short-lived happening and the idea of the guitar as an anthropometric unit of measure. The volume in the form of an irregular polygon represents the movement of the vibration of music. The roof is composed of eight sections which slope in different directions and at different angles, generating patterns of natural light in the interiors. Lighting, a key element in the design process, was conceived according to use and function. The mass of the buiding appears on the rooftop as if sitting on light. View more View full description
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