In 1956, preparations had begun for the 1958 World’s Fair in Brussels. This was to be the first World’s Fair held since the end of World War II, the concept behind the Expo was to celebrate the rejuvenation of civilization from the destruction of war through the use of technology. This World Fair is best known for the musical advances that was combined with architecture, creating a gestalt through an experiential encounter where body meets sound and space. At the forefront of this new journey was the Philips electronics company. Not wanting to be outshone by the Americans and their developments with color television, the Philips Electronics Company decided to step away from displaying commercial goods and instead create a unique experience for the thousands of people that would be attending the Expo. The experiential space was created by putting together an international team consisting of an architect, an artist and a composer to create a pavilion displaying electronic technology in as many forms as possible, serving arts, culture, and the overall betterment of humankind.
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