In approaching the challenge of designing a Hall of Fame for NASCAR, Pei Cobb Freed & Partners sought to capture the essential spirit of NASCAR and its sport in architectural form. In exploring the possibilities for expressing speed and spectacle, they were drawn to the arena of action, the racecourse, where fans and race teams come together each race week for the spectacle of race day. Curving, sloped forms are evocative not only of the dynamic and changing sinuous shape of the racetrack but also of the perception of speed, which is at the heart of the NASCAR spectacle. An important part of Pei Cobb Freed & Partners’s design strategy was to locate NASCAR Hall of Fame Plaza, a sweeping forecourt that welcomes visitors to the Hall of Fame, on the northern edge of the site, poised toward the pedestrian traffic and energy of uptown Charlotte.
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