In 2025, Lider celebrates 80 years of history, establishing itself as a benchmark in furniture that blends artisanal craftsmanship with contemporary design. To mark this special occasion, the brand is presenting an unprecedented exhibition at its flagship store on Alameda Gabriel Monteiro da Silva during DW! São Paulo Design Weekend, from March 10 to 16.
The exhibition, titled "Process with Soul," features scenography by Alexandre Rousset and offers an immersive dive into the brand's history. It is curated by Estúdio Nada Se Leva, which oversees Lider’s creative direction.
“Our goal is to create an immersive environment where the factory universe is explored through materiality, colors, and even characteristic scents. We want visitors to understand the complexity, grandeur, and beauty behind every detail,” highlights Alexandre Rousset.
