
In an unprecedented partnership with Milan’s POLI.DESIGN, Portobello Shop is hosting the 7th edition of the Archtrends Summit, a creativity forum presented through its trends and references platform, on September 5th from 1:00 PM to 7:00 PM. The event will take place at the Teatro Santander in São Paulo, recognized as one of the largest and best-equipped theaters in Latin America. Beyond the partnership with POLI.DESIGN, a leading foundation in Italian design, the major highlight is that, for the first time, the event will be open to the public with tickets available for purchase.
"The partnership with POLI.DESIGN brings an international perspective to the Summit. This collaboration strengthens the event as a hub for knowledge exchange and inspiration between professionals from Brazil and Italy, the cradle of global design," notes Chris Ferreira, Director of Innovation and Branding at Portobello Shop.
Centered on the theme "What’s Inside Matters," this edition of the Summit will address fundamental issues such as sustainability, transparency, activism, and creativity across various spheres of architecture and design. The stage will feature renowned national and international speakers, with journalist Pedro Andrade serving as host.

