In an increasingly competitive market, companies are in a constant struggle to capture the Top of Mind of the consumer. To achieve this, innovation and identity emerge as essential tools.
Against this backdrop, branding has seen progressive global growth, though it remains in the early stages of development locally, often failing to fully engage with the multidisciplinary field it encompasses. Similarly, design thinking has established itself as a highly valued alternative across various disciplines, offering an effective way to integrate innovation into the development of projects requiring a high degree of creative iteration.
