Lider, a furniture brand from Minas Gerais that combines artisanal woodworking with design, was a highlight of DW! São Paulo Design Weekend 2024, presenting key releases from its new collection with scenography by creative Jacimar Ferreira da Silva at its flagship store on Alameda Gabriel Monteiro da Silva. Now, the installation—adapted by the in-house visual merchandising team led by Raquel Nogueira—will travel to the brand's stores in other Brazilian capitals, which will also host exclusive events featuring the designers behind several pieces in the new portfolio. In total, 19 products make up this first-semester collection.
On April 10, starting at 12:00 PM, the Lider store at Casa Shopping in Barra da Tijuca, Rio de Janeiro, will debut the brand's new collection. The event will also feature a discussion with designers Maurício Arruda, Brunno Jahara, Roberto Hercowitz of the studio emDoïsdesign, and Pedro Moog and architect Leonardo Lattavo of the studio Lattoog, who designed several of the new releases, such as the Guaruçá armchair, Cabana bed, Frisos chair, and Tríplice dining table, among others. The discussion will be moderated by Lider's creative director, Guilherme Leite Ribeiro, one of the founders of the studio Nada Se Leva, which is celebrating a 10-year partnership with Lider.
