On February 11, 2020, at 7:00 PM, the IED (Istituto Europeo di Design) will host the first IED Parla of the year in Higienópolis, São Paulo. Moderated by José Carlos Carreira, the lecture “Design, Value, and Purpose” brings together the experiences and insights of the coordinators of the postgraduate programs in Fashion Marketing and Communication (Juliana Lopes and Caline Migliato), Strategic Design and Innovation (Francisco Albuquerque), Contemporary Interior Design (Alexandre Salles), and User Experience (UX) (Ricardo Couto).
In a dynamic discussion, these professionals will explore innovation with purpose and value creation from the perspective of their respective fields, demonstrating how these concepts serve as guidelines for the present and future, with design thinking and practice acting as facilitators of this process.
