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WORKSHOP for Everlane / The Principles

The Principles just recently completed an interactive project, titled the “Workshop”, for the clothing brand Everlane in the Meatpacking district of New York. As part of the Everlane’s “Not-a-Shop” series, which focuses on selling only online, “the space was a physical manifestation of their primarily digital presence; replacing coded interaction with physical interaction,” described The Principals co-founder Drew Seskunas.