WORKSHOP for Everlane / The Principles

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The Principles just recently completed an interactive project, titled the “Workshop”, for the clothing brand Everlane in the Meatpacking district of . As part of the Everlane’s “Not-a-Shop” series, which focuses on selling only online, “the space was a physical manifestation of their primarily digital presence; replacing coded interaction with physical interaction,” described The Principals co-founder Drew Seskunas.