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Skechers TR Casual Showroom / Zemberek Design

  • 13:00 - 22 January, 2016
Skechers TR Casual Showroom / Zemberek Design

  • Architects

  • Location

    Yıldız Mh., Ortaköy, 34349 Beşiktaş/İstanbul, Turkey
  • Design Team

    Basak Emrence, Safak Emrence, Ece Ilgin Avci, Cansu Sezer, Pinar Sunbul
  • Area

    85.0 sqm
  • Project Year

    2015
  • Photographs

© Safak Emrence © Safak Emrence © Safak Emrence © Safak Emrence +22

© Safak Emrence
© Safak Emrence

From the architect. The space is based within the headquarters of an international shoe brand’s distributor company in Turkey and casual shoes are exhibited in this space. The showroom is used for presentation of season products to the dealer agents by the sales representatives of the brand, in order cycles.

© Safak Emrence
© Safak Emrence

Irrational plan of existing space was not convenient for the ‘’main volume’’ feeling that aspired to be created in accordance with the use case of the space.

Floor Plan
Floor Plan

Also, because of having tha main circulation-terrace connection of the building on this floor, expectation of concentration while using would be harmed. In accordance with these inputs, the space is divided with a seperator wall to a main volume that holds the meeting table in the center and to a circulation axis that left behind by the wall and a smaller exhibition space integrated to that axis.

Casual category of the brand products that appeal to an active, comfortable and urban life style, served a referance for gathering familiar components which form a platform for daily life activities. Decisions about the materials, designs of the exhibition units used for specialized product groups and movable furniture selections took shape within this approach.

© Safak Emrence
© Safak Emrence

There were different sub product groups in casual catagory of the brand which vary by classification and count every season. A modular and dynamic shelf system is designed that provides opportunity for sales representatives to organise their exhibition styles by classifying products in an easy and flexible way, and so as to present variability according to different customers, in order cycles.

© Safak Emrence
© Safak Emrence

This system creates a pattern on wide side in main volume of the space, even when there are no products or fully loaded. System is created by mounting solid wood pieces which can stay closed and open, to interior wall with a simple mechanism that can turn pivot in front of the wall.

© Safak Emrence
© Safak Emrence

This system, which can also used with the purpose of seperating selected/non-selected products by the visitors, strengthen user-space relation from the point of providing opportunity to interactive use. This shelf system is repeated with a variation that creates a semipermeable situation on line of the divider wall which surrounds the main volume. The space gained transparency with this variation at the rate of intensity in closed and open position of wood pieces.

Section
Section
Location to be used only as a reference. It could indicate city/country but not exact address. Cite: "Skechers TR Casual Showroom / Zemberek Design" 22 Jan 2016. ArchDaily. Accessed . <http://www.archdaily.com/780659/skechers-tr-casual-showroom-zemberek-design/>