Architect: Mila Strauss Arquitetura
Location: Brasilia, Brazil
Project Team: Mila Strauss, Luiza Soares de Camargo
Client: Maison Saad
Constructed Area: 300 sqm
Project year: 2009
Photographs: Marri Nogueira
The idea of the project was to create a sophisticated atmosphere through contemporary and classical architectural elements that reflect the articulation of generations that characterize Saad.
The concept adopted for the development of the store was inspired by the artisan of the articles of the brand and integrates smoothly curved lines, the use of leather and gold trim white lacquer:
The wavy lines bring movement and light, blending into the brown, reminiscent of pure leather.
The space is wide and its layout of 300 sqm was divided into four parts: Bags, party clothes, comfortable fitting rooms and a cafe.
To keep a very high standard, we have a low value sqm and refined solutions that express the concept of the brand and create the basis for product display.
The concept of the stores started in august 2008. The first that was built was in Rio de Janeiro, then Curitiba and then Brasilia.
The idea is to build stores in other important cities in Brasil