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  5. Supermachine Studio
  6. 2009
  7. Autostella Showroom / Supermachine Studio

Autostella Showroom / Supermachine Studio

  • 01:00 - 6 September, 2010
Autostella Showroom / Supermachine Studio
Autostella Showroom / Supermachine Studio, © Wison Tungtunya
© Wison Tungtunya

© Wison Tungtunya © Wison Tungtunya © Wison Tungtunya © Wison Tungtunya +19

  • Architects

  • Location

    Bangkok, Thailand
  • Project Team

    Pitupong Chaowakul, Nuntawat Tussanasangsoon, Worawit Hongwiang, Marisa Boratisa
  • Site Area

    1565 m2
  • Area

    496.0 sqm
  • Project Year

    2009
  • Photographs

From the architect. From early period of the last century, automotive industry have always influenced architecture (but not so much the other way around). In modern history, different aspects of "automobile" has been inspiring architecture, whether as a material, shape, speed of the way cars are manufactured. We learn so much from the classic examples of architecture like Fiat’s Lingotto factory in Turin, (Mattè Trucco1923) in which the testing track is located on the roof top of the building. Or BMW’s Central Factory in Leipzig (Zaha Hadid, 2005) that incorporates the process of car production and architecture into one.

Car is another architecture’s best friend.

© Wison Tungtunya
© Wison Tungtunya

Autostella is a small imported car showroom in Bangkok located around Eakamai-Ramintra expressway. The types of cars Autostella keen to sell are those cute and fun to drive like Fiat 500 or some other small models from another Italian car maker, Alfa romeo. Autostella is not an automobile showroom with super high glass windows as commonly seen in Thailand.

We accessed the project by neglecting the stereotype aspects of automobile that people connect themselves with, which is “speed” and its “Dynamic” look. But it is designed like a small bakery and cafe’ that has small cars park right in the middle of the shops. Imagine a car is one of the furniture in the living room...Their potential clients are those lifestyle concerned people (who sometimes emotional buy rather than logical buy things.) Cars become part of people’s lifestyle, like mobile phone. They are not only transportations like when they were invented anymore.

© Wison Tungtunya
© Wison Tungtunya

The flat and long red box is pushed-pulled, deformed and divided in to 4 different (but connected) rooms. Each room has windows in different sizes facing the street. Each of the window is different size according to the size of the room. The room can be decorated differently in the future to suit the mood of the new models of the cars coming-in in the future. It is like a house for cars rather than a car showroom. “Why car showroom has to be singlewhite room with non-differentiation all the time? It’s so boring.”

Location to be used only as a reference. It could indicate city/country but not exact address. Cite: "Autostella Showroom / Supermachine Studio" 06 Sep 2010. ArchDaily. Accessed . <http://www.archdaily.com/76272/autostella-showroom-supermachine-studio/>
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25 Comments

julian gomez · August 18, 2011

Autostella Showroom / Supermachine Studio | ArchDaily http://t.co/47GCgp3 vía @archdaily

jimbenett · October 06, 2010

Hi,

Just wanted to suggest a place which is industry insiders’ first choice for skincare contract manufacturing needs

http://www.gscos.com

G.S. Cosmeceutical is a cosmetics and cosmeceuticals custom formulator offering the state-of-the-art facilities, anti-aging, natural and organics skin care ingredients, experience and responsiveness you expect for your successful skincare product launch.

Warm Regards,

Jim Benett

aa4 · September 14, 2010

what are the exterior walls made out of? is plaster or metal panel?

Jinnee · September 14, 2010

anyone know the exact address?
thanks

tunnnnnn · September 14, 2010

look like a nice showroom where you can get attention from people on the street...

TFHBML-Ironmongers · September 08, 2010
Simone Borges · September 08, 2010

Autostella Showroom / Supermachine Studio | ArchDaily http://t.co/HHQjQ8i via @archdaily

Baris Ari · September 07, 2010

Small cars and motorcycles only, i guess. I hope.

Sun reflection problem must be solved, i agree with that.

And showroom 6 and 4 would look outside like showroom 5 does. I would do it a better game, i mean.

ASphere · September 07, 2010

I've visited this place

it's too small to show a car
the image are shot by wide angle to make it wider than reality
and very hard to see the car from outside cause of sun reflection

just felt uncomfortable in this place

up_today_arch · September 07, 2010

It looks like three different screens for virtual tour... But this idea not so much developed in this project...

napish · September 07, 2010

The interior lights are funny, but the building itself doesn't catch my eye... wrong proportions... there's something missing...

thontho · September 07, 2010

ei ei...suay jang.

Bo Ling · September 07, 2010

????...???????????

Arquiteto JP · September 07, 2010

Autostella: projeto comercial batante formal http://bit.ly/adSed0

Debbie Hayes · September 06, 2010

Autostella Showroom / Supermachine Studio | ArchDaily: Architects: Supermachine Studio Location: Bangkok, Thailand... http://bit.ly/b6Ns39

Arquiteta Ju · September 06, 2010

Muito legal essa revenda! Bem que se fizessem uma desta aqui no Brasil iria vender muito! http://t.co/vVZJRzx via @archdaily

Chezar.G.Natakusumah · September 06, 2010

Autostella Showroom / Supermachine Studio http://archdai.ly/d9rPGF #architecture

Paul Joseph Blasco · September 06, 2010

RT @archdaily: Autostella Showroom / Supermachine Studio http://archdai.ly/d9rPGF #architecture

Murray James · September 06, 2010

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Jonathon Moreels · September 06, 2010

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Architecture+Molding · September 06, 2010

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e-build.gr · September 06, 2010

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Architekt R V Scholz · September 06, 2010

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DEZIGN · September 06, 2010

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Bocetos Digitales · September 06, 2010

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© Wison Tungtunya

Autostella Showroom / Supermachine Studio