Autostella Showroom / Supermachine Studio

© Wison Tungtunya

Architects: Supermachine Studio
Location: Bangkok,
Project Team: Pitupong Chaowakul, Nuntawat Tussanasangsoon, Worawit Hongwiang, Marisa Boratisa
Site Area: 1,565 sqm
Project Area: 496 sqm
Project Year: 2009
Photographs: Wison Tungtunya

From early period of the last century, automotive industry have always influenced architecture (but not so much the other way around). In modern history, different aspects of “automobile” has been inspiring architecture, whether as a material, shape, speed of the way cars are manufactured. We learn so much from the classic examples of architecture like Fiat’s Lingotto factory in Turin, (Mattè Trucco1923) in which the testing track is located on the roof top of the building. Or BMW’s Central Factory in Leipzig (Zaha Hadid, 2005) that incorporates the process of car production and architecture into one.

Car is another architecture’s best friend.

© Wison Tungtunya

Autostella is a small imported car showroom in Bangkok located around Eakamai-Ramintra expressway. The types of cars Autostella keen to sell are those cute and fun to drive like Fiat 500 or some other small models from another Italian car maker, Alfa romeo. Autostella is not an automobile showroom with super high glass windows as commonly seen in Thailand.

floor plan
© Wison Tungtunya

We accessed the project by neglecting the stereotype aspects of automobile that people connect themselves with, which is “speed” and its “Dynamic” look. But it is designed like a small bakery and cafe’ that has small cars park right in the middle of the shops. Imagine a car is one of the furniture in the living room…Their potential clients are those lifestyle concerned people (who sometimes emotional buy rather than logical buy things.) Cars become part of people’s lifestyle, like mobile phone. They are not only transportations like when they were invented anymore.

© Wison Tungtunya

The flat and long red box is pushed-pulled, deformed and divided in to 4 different (but connected) rooms. Each room has windows in different sizes facing the street. Each of the window is different size according to the size of the room. The room can be decorated differently in the future to suit the mood of the new models of the cars coming-in in the future. It is like a house for cars rather than a car showroom. “Why car showroom has to be singlewhite room with non-differentiation all the time? It’s so boring.”

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* Location to be used only as a reference. It could indicate city/country but not exact address.
Cite: "Autostella Showroom / Supermachine Studio" 06 Sep 2010. ArchDaily. Accessed 28 May 2015. <>
  • Bo Ling


  • thontho

    ei ei…suay jang.

  • napish

    The interior lights are funny, but the building itself doesn’t catch my eye… wrong proportions… there’s something missing…

  • up_today_arch

    It looks like three different screens for virtual tour… But this idea not so much developed in this project…

  • ASphere

    I’ve visited this place

    it’s too small to show a car
    the image are shot by wide angle to make it wider than reality
    and very hard to see the car from outside cause of sun reflection

    just felt uncomfortable in this place

  • Baris Ari

    Small cars and motorcycles only, i guess. I hope.

    Sun reflection problem must be solved, i agree with that.

    And showroom 6 and 4 would look outside like showroom 5 does. I would do it a better game, i mean.

  • tunnnnnn

    look like a nice showroom where you can get attention from people on the street…

  • Jinnee

    anyone know the exact address?

  • aa4

    what are the exterior walls made out of? is plaster or metal panel?

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