Autostella Showroom / Supermachine Studio

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© Wison Tungtunya

Architects: Supermachine Studio
Location: Bangkok,
Project Team: Pitupong Chaowakul, Nuntawat Tussanasangsoon, Worawit Hongwiang, Marisa Boratisa
Site Area: 1,565 sqm
Project Area: 496 sqm
Project Year: 2009
Photographs: Wison Tungtunya

From early period of the last century, automotive industry have always influenced architecture (but not so much the other way around). In modern history, different aspects of “automobile” has been inspiring architecture, whether as a material, shape, speed of the way cars are manufactured. We learn so much from the classic examples of architecture like Fiat’s Lingotto factory in Turin, (Mattè Trucco1923) in which the testing track is located on the roof top of the building. Or BMW’s Central Factory in Leipzig (Zaha Hadid, 2005) that incorporates the process of car production and architecture into one.

Car is another architecture’s best friend.

© Wison Tungtunya

Autostella is a small imported car showroom in Bangkok located around Eakamai-Ramintra expressway. The types of cars Autostella keen to sell are those cute and fun to drive like Fiat 500 or some other small models from another Italian car maker, Alfa romeo. Autostella is not an automobile showroom with super high glass windows as commonly seen in Thailand.

floor plan

© Wison Tungtunya

We accessed the project by neglecting the stereotype aspects of automobile that people connect themselves with, which is “speed” and its “Dynamic” look. But it is designed like a small bakery and cafe’ that has small cars park right in the middle of the shops. Imagine a car is one of the furniture in the living room…Their potential clients are those lifestyle concerned people (who sometimes emotional buy rather than logical buy things.) Cars become part of people’s lifestyle, like mobile phone. They are not only transportations like when they were invented anymore.

© Wison Tungtunya

The flat and long red box is pushed-pulled, deformed and divided in to 4 different (but connected) rooms. Each room has windows in different sizes facing the street. Each of the window is different size according to the size of the room. The room can be decorated differently in the future to suit the mood of the new models of the cars coming-in in the future. It is like a house for cars rather than a car showroom. “Why car showroom has to be singlewhite room with non-differentiation all the time? It’s so boring.”

* Location to be used only as a reference. It could indicate city/country but not exact address.
 
 
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Bo Ling says:

อิอิ…แวะมาเยี่ยม

 
# September 6, 2010 at 23:18
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thontho says:

ei ei…suay jang.

 
# September 7, 2010 at 00:15
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napish says:

The interior lights are funny, but the building itself doesn’t catch my eye… wrong proportions… there’s something missing…

 
# September 7, 2010 at 03:56
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It looks like three different screens for virtual tour… But this idea not so much developed in this project…

 
# September 7, 2010 at 08:00
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ASphere says:

I’ve visited this place

it’s too small to show a car
the image are shot by wide angle to make it wider than reality
and very hard to see the car from outside cause of sun reflection

just felt uncomfortable in this place

 
# September 7, 2010 at 10:28
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Baris Ari says:

Small cars and motorcycles only, i guess. I hope.

Sun reflection problem must be solved, i agree with that.

And showroom 6 and 4 would look outside like showroom 5 does. I would do it a better game, i mean.

 
# September 7, 2010 at 15:03
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tunnnnnn says:

look like a nice showroom where you can get attention from people on the street…

 
# September 13, 2010 at 19:35
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Jinnee says:

anyone know the exact address?
thanks

 
# September 14, 2010 at 01:30
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aa4 says:

what are the exterior walls made out of? is plaster or metal panel?

 
# September 14, 2010 at 08:19
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jimbenett says:

Hi,

Just wanted to suggest a place which is industry insiders’ first choice for skincare contract manufacturing needs

http://www.gscos.com

G.S. Cosmeceutical is a cosmetics and cosmeceuticals custom formulator offering the state-of-the-art facilities, anti-aging, natural and organics skin care ingredients, experience and responsiveness you expect for your successful skincare product launch.

Warm Regards,

Jim Benett

 
# October 6, 2010 at 06:29
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10:36 AM Sep 6th

Autostella Showroom / Supermachine Studio: © Wison TungtunyaArchitects: Supermachine Studio Location: Bangkok, Tha… http://bit.ly/9dnPpT

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10:36 AM Sep 6th

Autostella Showroom / Supermachine Studio: © Wison TungtunyaArchitects: Supermachine Studio Location: Bangkok, Tha… http://bit.ly/d7okhy

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11:02 AM Sep 6th

#Architekt #Calau Autostella Showroom / Supermachine Studio: © Wison TungtunyaArchitects: Sup… http://bit.ly/ciyxjq #in http://dy.cx/c03

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11:19 AM Sep 6th

RT @archdaily: Autostella Showroom / Supermachine Studio http://archdai.ly/d9rPGF #architecture

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11:29 AM Sep 6th

Autostella Showroom / Supermachine Studio: Architects: Supermachine Studio Location: Bangkok, Thailand Project Tea… http://bit.ly/9dnPpT

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11:30 AM Sep 6th

RT @moldingdesign: Autostella Showroom / Supermachine Studio: Architects: Supermachine Studio Location: Bangkok, Thailand Project Tea… http://bit.ly/9dnPpT

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11:35 AM Sep 6th

RT @moldingdesign: Autostella Showroom / Supermachine Studio: Architects: Supermachine Studio Location: Bangkok, Thailand Project Tea… http://bit.ly/9dnPpT

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12:11 PM Sep 6th

RT @archdaily: Autostella Showroom / Supermachine Studio http://archdai.ly/d9rPGF #architecture

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12:52 PM Sep 6th

Autostella Showroom / Supermachine Studio http://archdai.ly/d9rPGF #architecture

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1:09 PM Sep 6th

Muito legal essa revenda! Bem que se fizessem uma desta aqui no Brasil iria vender muito! http://t.co/vVZJRzx via @archdaily

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2:24 PM Sep 6th

Autostella Showroom / Supermachine Studio | ArchDaily: Architects: Supermachine Studio Location: Bangkok, Thailand… http://bit.ly/b6Ns39

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5:10 PM Sep 6th

Autostella: projeto comercial batante formal http://bit.ly/adSed0

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9:34 PM Sep 7th

Autostella Showroom / Supermachine Studio | ArchDaily http://t.co/HHQjQ8i via @archdaily

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8:44 PM Aug 17th

Autostella Showroom / Supermachine Studio | ArchDaily http://t.co/47GCgp3 vía @archdaily

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