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  7. Virgin Active / BAM Architects

Virgin Active / BAM Architects

  • 01:00 - 23 January, 2010
Virgin Active / BAM Architects
Virgin Active / BAM Architects, © Archigraphy
© Archigraphy

© Archigraphy © Archigraphy © Archigraphy © Archigraphy +20

  • Architects

  • Location

    Century City, South Africa
  • Interior Design

    Design Line
  • Structural Engineer

    S&T Consulting
  • Quantity Surveyor

  • Mechanical Engineer

  • Project Manager

    RABIE Property Group (Pty) Ltd
  • Client

    RABIE Property Group (Pty) Ltd
  • Contractor

  • Budget

  • Project Year

  • Photographs

From the architect. Century city is growing rapidly and its residents are spoiled for choice when it comes to retail therapy, however the lack of a dedicated health club was clear. The process started in 2006 and after several proposals a final design was approved and a 4200m2 structure at a cost of R60m was to be built on Century Boulevard.

© Archigraphy
© Archigraphy

The brief called for a freestanding shell design with an objective to sell the Virgin Active brand by focusing on uniqueness and style.

ground floor plan
ground floor plan

Therefore, incorporating signage and creating exposure was essential for this brand new health club.

© Archigraphy
© Archigraphy
Location to be used only as a reference. It could indicate city/country but not exact address. Cite: "Virgin Active / BAM Architects" 23 Jan 2010. ArchDaily. Accessed . <>
Read comments


Comeau · July 09, 2011


gurna · September 15, 2010

hey!!!! d designs r beautiful.... i guess i may use d concepts in my designs too.... need 2 submit my designs 2 ma faculty 2moro.... it really looks gud:)

Rouan · January 27, 2010

I live about 10km from this be honest the surrounding context is quite terrible as well, the Century City shopping centre adjacent to the building is an abomination as well. I suppose the Architect felt like bringing in movement into the design, hence the roof, yet still failed dreadfully.

Then again, the context in this specific area didnt really give many clues as to a new typology - which is why this building resulted in becoming such an eye sore.

up_today_arch · January 25, 2010

It is good for house for sport. Thanks them, it is not a metal barn, as usual...

Bob · January 25, 2010

Virgin Active...sounds like an oxymoron =)

Modern Zen Architecture · January 25, 2010

It reminds me of an abandoned (pick-up) camper shell on the side of the road, in the middle of a lonely desert... Maybe, they were working with a limited budget, and some very strict requirements. This is what happens when there are few (maybe one person) decision makers. It would be hard to imagine a group of owners or investors approving on this design. Also, the logo looks more fitting for a plastic toy company. Sorry, I need to go rest my eyes now...

liminal · January 25, 2010

The short comments above speak volumes. Frankenstein-like, with unlovely curves, appalling detailing, banal spaces and the most dreary relationship with the site. What sickens me is someone is actually proud of this achievement.

jinglee · January 24, 2010

the color is perfect

thedome · January 24, 2010

I'm confused by this...


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© Archigraphy

Virgin Active / BAM Architects