Architects: WE architecture
Location: Copenhagen, Denmark
Project Team: Julie Schmidt-Nielsen, Marc Jay, Jenny Selldén, Linda Vendsalu, Lawrence Mahadoo
Project Area: 60 sqm
Project Year: 2009
Photographs: Enok Holsegaard
While many shops tend to have a clear distinction between storefront and interior, the design of T-magi is intended to allow the shop itself to be perceived as the display window. WE have used the teapot – an object universally associated with tea – as the motif for both the shop, logo and PR material.
We’ve intentionally designed the shop to have a Lab feel to it, inviting people to pass by, smell the 40 different teas displayed on the scent wall, have a taste, read the WE-tea folder or simply browse the exclusive products of Mariage frere sold in the shop. Tiny backlit holes perforate the shelves and back wall providing a large 3- dimensional image of a Teapot; a powerful eye-catcher.The image of the Teapot dissolves as you approach and becomes the furnishings of the shop.