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  6. 2009
  7. T-Magi / WE architecture

T-Magi / WE architecture

  • 01:00 - 6 January, 2010
T-Magi / WE architecture
T-Magi / WE architecture, © Enok Holsegaard
© Enok Holsegaard

© Enok Holsegaard © Enok Holsegaard © Enok Holsegaard © Enok Holsegaard +21

  • Architects

  • Location

    Copenhagen, Denmark
  • Project Team

    Julie Schmidt-Nielsen, Marc Jay, Jenny Selldén, Linda Vendsalu, Lawrence Mahadoo
  • Clients

  • Area

    60.0 sqm
  • Project Year

  • Photographs

From the architect. While many shops tend to have a clear distinction between storefront and interior, the design of T-magi is intended to allow the shop itself to be perceived as the display window. WE have used the teapot - an object universally associated with tea - as the motif for both the shop, logo and PR material.

© Enok Holsegaard
© Enok Holsegaard

We’ve intentionally designed the shop to have a Lab feel to it, inviting people to pass by, smell the 40 different teas displayed on the scent wall, have a taste, read the WE-tea folder or simply browse the exclusive products of Mariage frere sold in the shop. Tiny backlit holes perforate the shelves and back wall providing a large 3- dimensional image of a Teapot; a powerful eye-catcher.The image of the Teapot dissolves as you approach and becomes the furnishings of the shop.

floor plan
floor plan
Location to be used only as a reference. It could indicate city/country but not exact address. Cite: "T-Magi / WE architecture" 06 Jan 2010. ArchDaily. Accessed . <>
Read comments


DomArtStyl · August 05, 2015

Something new in design.

Franco · January 14, 2010

Kindda old, doesn't it? Seen this for a hell of a time before.
Yeah, I'm from Texas.

sullka · January 14, 2010

I wonder if Felice Varini shops in there......

Simple and stunning, good work.

marie · January 08, 2010

cool!det er meget godt! Bravo !

bim · January 08, 2010

cool, impressive how much archi you can acomplish in such a small shop!

Chas · January 08, 2010

I don't know anythign about tea but I'm guess that must be some real expensive stuff. not the Lipton crap that you get at the supermarket.
I'm really digging the tea kettle image and can't wait to copy that idea....did I say that outloud?

rodger · January 07, 2010

nice joke. the tea kettle image effect makes this otherwise dull project, work. congratulations.

ygogolak · January 07, 2010

very fun pattern!


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© Enok Holsegaard

T-Magi / WE architecture