T-Magi / WE architecture

© Enok Holsegaard

Architects: WE architecture
Location: Copenhagen,
Project Team: Julie Schmidt-Nielsen, Marc Jay, Jenny Selldén, Linda Vendsalu, Lawrence Mahadoo
Clients: T-Magi
Project Area: 60 sqm
Project Year: 2009
Photographs: Enok Holsegaard

While many shops tend to have a clear distinction between storefront and interior, the design of T-magi is intended to allow the shop itself to be perceived as the display window. WE have used the teapot – an object universally associated with tea – as the motif for both the shop, logo and PR material.

floor plan
© Enok Holsegaard

We’ve intentionally designed the shop to have a Lab feel to it, inviting people to pass by, smell the 40 different teas displayed on the scent wall, have a taste, read the WE-tea folder or simply browse the exclusive products of Mariage frere sold in the shop. Tiny backlit holes perforate the shelves and back wall providing a large 3- dimensional image of a Teapot; a powerful eye-catcher.The image of the Teapot dissolves as you approach and becomes the furnishings of the shop.

Cite: "T-Magi / WE architecture" 06 Jan 2010. ArchDaily. Accessed 22 Aug 2014. <http://www.archdaily.com/?p=45591>

7 comments

  1. Thumb up Thumb down 0

    nice joke. the tea kettle image effect makes this otherwise dull project, work. congratulations.

  2. Thumb up Thumb down 0

    I don’t know anythign about tea but I’m guess that must be some real expensive stuff. not the Lipton crap that you get at the supermarket.
    I’m really digging the tea kettle image and can’t wait to copy that idea….did I say that outloud?

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