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T-Magi / WE architecture

  • 01:00 - 6 January, 2010
T-Magi / WE architecture
T-Magi / WE architecture, © Enok Holsegaard
© Enok Holsegaard

© Enok Holsegaard © Enok Holsegaard © Enok Holsegaard © Enok Holsegaard +21

  • Architects

  • Location

    Copenhagen, Denmark
  • Project Team

    Julie Schmidt-Nielsen, Marc Jay, Jenny Selldén, Linda Vendsalu, Lawrence Mahadoo
  • Clients

  • Area

    60.0 sqm
  • Project Year

  • Photographs

From the architect. While many shops tend to have a clear distinction between storefront and interior, the design of T-magi is intended to allow the shop itself to be perceived as the display window. WE have used the teapot - an object universally associated with tea - as the motif for both the shop, logo and PR material.

© Enok Holsegaard
© Enok Holsegaard

We’ve intentionally designed the shop to have a Lab feel to it, inviting people to pass by, smell the 40 different teas displayed on the scent wall, have a taste, read the WE-tea folder or simply browse the exclusive products of Mariage frere sold in the shop. Tiny backlit holes perforate the shelves and back wall providing a large 3- dimensional image of a Teapot; a powerful eye-catcher.The image of the Teapot dissolves as you approach and becomes the furnishings of the shop.

floor plan
floor plan
Location to be used only as a reference. It could indicate city/country but not exact address. Cite: "T-Magi / WE architecture" 06 Jan 2010. ArchDaily. Accessed . <>
© Enok Holsegaard

T-Magi / WE architecture