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T-Magi / WE architecture

  • Architects: WE architecture
  • Location: Copenhagen, Denmark
  • Project Team: Julie Schmidt-Nielsen, Marc Jay, Jenny Selldén, Linda Vendsalu, Lawrence Mahadoo
  • Clients: T-Magi
  • Area: 60.0 sqm
  • Project Year: 2009
  • Photographs: Enok Holsegaard

© Enok Holsegaard © Enok Holsegaard © Enok Holsegaard © Enok Holsegaard

From the architect. While many shops tend to have a clear distinction between storefront and interior, the design of T-magi is intended to allow the shop itself to be perceived as the display window. WE have used the teapot - an object universally associated with tea - as the motif for both the shop, logo and PR material.

© Enok Holsegaard
© Enok Holsegaard

We’ve intentionally designed the shop to have a Lab feel to it, inviting people to pass by, smell the 40 different teas displayed on the scent wall, have a taste, read the WE-tea folder or simply browse the exclusive products of Mariage frere sold in the shop. Tiny backlit holes perforate the shelves and back wall providing a large 3- dimensional image of a Teapot; a powerful eye-catcher.The image of the Teapot dissolves as you approach and becomes the furnishings of the shop.

floor plan
floor plan
Location to be used only as a reference. It could indicate city/country but not exact address. Cite:"T-Magi / WE architecture" 06 Jan 2010. ArchDaily. Accessed . <http://www.archdaily.com/45591/t-magi-we-architecture/>