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  4. Brazil
  5. AUM Arquitetos
  6. 2008
  7. Centauro Concept Store / AUM Arquitetos

Centauro Concept Store / AUM Arquitetos

  • 01:00 - 25 December, 2009
Centauro Concept Store / AUM Arquitetos
Centauro Concept Store / AUM Arquitetos, © Bebete Viegas
© Bebete Viegas

© Bebete Viegas © Bebete Viegas © Bebete Viegas © Bebete Viegas +25

  • Architects

  • Location

    São Paulo, Brazil
  • Architect

    André Dias Dantas, Bruno Bonesso Vitorino, Renato Dalla Marta, Ana Maria Montag, Maíra Baltrusch
  • Client

    Grupo SBF
  • Area

    830.0 sqm
  • Project Year

    2008
  • Photographs

From the architect. The project for a concept store for Centauro at Shopping Cidade Jardim in São Paulo, Brazil, exploit some strong elements that the brand already has. The idea started from a design that shows, somehow, similarity to the existing brand and not a complete rupture.

The use of the red and white colors, which are characteristics of the brand, and exploring the race track, which exists in all stores, were important elements in the new project.

The fundamental concept that guided the work was the creation of continuous areas that could be deformed and turned into structural elements of the store or even product supports, breaking the regularity of the space.

© Bebete Viegas
© Bebete Viegas

For the coating of walls and ceilings, we used successive rings of white aluminum composite material of 1.25 m, arranged diagonally both vertical and horizontal, forming no parallel plans. These plans support products and allow an indirect lighting, creating a large box of light. The inclination of the panels also gives a better view of products behind glasses.

© Bebete Viegas
© Bebete Viegas

The red track is another prominent element of the project. We treat it as an area that spreads through the store and becomes unusual and impressive elements. At the junction of the two axes, practically in the heart of the area, appears in the lining of the mezzanine, emphasizing the strength of the brand and becoming a corporate identification element. From this centre it covers the walls at the background of the store, turning on to a ladder. The red area surrounding the mezzanine, showing up in the upper deck and the lining in the lower deck, becomes part of the counter box and a vertical plan that set the limits to the fitting room area.

Location to be used only as a reference. It could indicate city/country but not exact address. Cite: "Centauro Concept Store / AUM Arquitetos" 25 Dec 2009. ArchDaily. Accessed . <http://www.archdaily.com/44399/centauro-concept-store-aum-arquitetos/>
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34 Comments

ernesto hernandez · September 14, 2011

Alumnos de Arquitectura de Interiores, aquí un buen ejemplo de transformación, suerte en su entrega del jueves http://t.co/osZAeyc

James Haggarty · August 14, 2010

Centauro Concept Store / AUM Arquitetos http://bit.ly/8qVkTi

Marcos Paulo Reis · August 10, 2010

RT @centauro_news: Vocês já conhecem a nossa loja conceito que fica no @CidadeJardim ? http://migre.me/12mcD Dias 11 e 12 teremos um bate

Centauro · August 10, 2010

Vocês já conhecem a nossa loja conceito que fica no @CidadeJardim ? http://migre.me/12mcD Dias 11 e 12 teremos um bate papo com @reismpr RT

Centauro · August 07, 2010

Quem é de São Paulo aproveite o fim de semana e faça um visita em nossa loja conceito que fica no Shop. Cidade Jardim http://migre.me/12mcD

Centauro · August 05, 2010

Vocês já conhecem a nossa loja conceito que fica no shop Cidade Jardim? Ela é linda e foi destaque no @archdaily http://migre.me/12mcD

Cole Rodriguezu · July 25, 2010

Centauro Concept Store / AUM Arquitetos http://bit.ly/8qVkTi

La Ode Adam Saputra · July 05, 2010

wow. i like red. red from ferrari

Tristan Anderson · July 01, 2010

Centauro Concept Store / AUM Arquitetos http://bit.ly/8qVkTi

Sandwich Simpson · May 26, 2010

Centauro Concept Store / AUM Arquitetos http://bit.ly/8qVkTi

Cole Rodriguezu · April 23, 2010

Centauro Concept Store / AUM Arquitetos http://bit.ly/8qVkTi

Austin Jones · February 21, 2010

Centauro Concept Store / AUM Arquitetos http://bit.ly/8qVkTi

Austin Jones · February 21, 2010

Centauro Concept Store / AUM Arquitetos http://bit.ly/8qVkTi

Sebastian Lee · January 31, 2010

Centauro Concept Store / AUM Arquitetos http://bit.ly/8qVkTi

Sebastian Lee · January 31, 2010

Centauro Concept Store / AUM Arquitetos http://bit.ly/8qVkTi

Owen Garcia · January 30, 2010

Centauro Concept Store / AUM Arquitetos http://bit.ly/8qVkTi

Taylor Bourne · January 02, 2010

Centauro Concept Store / AUM Arquitetos http://bit.ly/8qVkTi

joe shome · January 02, 2010

i like it ... its pretty cool ...

x · December 31, 2009

I believe that may occur two similar solutions in different contexts, without any relation.

centauro_news · December 28, 2009

RT @archdaily: Centauro Concept Store / AUM Arquitetos http://bit.ly/7KSSnH

negative poeple · December 28, 2009

attantion

haters haters everywhere!!!!
why you always talk about copying etc.? it looks similar, so what???

you people sit in your f*d up flats and critisize architects :)

rupertKensington · December 29, 2009 02:42 AM

we sit in our 'f'd up flats' because architects and students are poor- especially now. criticism is what makes this field beautiful and fuels its evolution. design is infinite, there is no excuse for blatant emulation.

lucaspetes · December 27, 2009

Centauro Concept Store/SP saiu no ArchDaily :) http://is.gd/5DgEe

SML Universe · December 27, 2009

#architecture Centauro Concept Store - http://bit.ly/6XbNgs... http://bit.ly/8zPvFr

stephen alton · December 27, 2009

Perfect retail solution! simple, powerful, and can be recreated in numerous types of conditions with similar impact.

ms · December 27, 2009

Ali Rahim! Paging Ali Rahim!

http://www.design.upenn.edu/fi...

(And he did it better.)

cauliflower · December 26, 2009

i like the color.

Fernandes · December 26, 2009

I really like this, but i question me about feeling of chase these tapes cause in people.

hfg · December 26, 2009

a bit wired and expressive but calm to go shopping nor?!

tsiaz · December 26, 2009

i think this would all look better if it wasn't over crowded with clothes .. and was also on the same tip as a concept clothes store.. ie just showing one of every style...

Ralph Kent · December 26, 2009

As you said, rupertKensignton, it appears the over-riding 'concept' of this 'concept store' was to be a poor-man's knock-off of a Heatherwick. A little too shameless and flagrant for my book, that copying.

knt · December 26, 2009

I'll buy it!

Jorge A. Vásquez N. · December 26, 2009

DUDE AWESOME!!!

rupertKensington · December 26, 2009

Heatherwick did it better in Longchamp

Sov · January 05, 2010 11:10 PM

Agree with rupertKensington

this is REALLY similar:

http://www.square-mag.co.uk/20...

Maynard · December 30, 2009 10:09 PM

true !

Julio Ibelli · December 26, 2009

loja da centauro no shopping cidade jardim, em são paulo, é destaque do @archdaily: http://ur.ly/3ORL

···

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