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  1. ArchDaily
  2. Projects
  3. Retail
  4. Mexico
  5. ROW Studio
  6. 2009
  7. Espacio C Mixcoac / ROW Studio

Espacio C Mixcoac / ROW Studio

  • 01:00 - 7 October, 2009
Espacio C Mixcoac / ROW Studio
Espacio C Mixcoac / ROW Studio, © Juan Marcos Castañeda
© Juan Marcos Castañeda

© Juan Marcos Castañeda © Juan Marcos Castañeda © Juan Marcos Castañeda © Juan Marcos Castañeda +15

  • Architects

  • Location

    Mexico City, Mexico
  • Architects

    ROW Studio– Álvaro Hernández Félix, Nadia Hernández
Félix, Alfonso Maldonado Ochoa
  • Collaborators

    Cecilio Hernández, Isaac Cielak, Félix Cañez
  • Client

    Coca Cola FEMSA – Brenda Grissel González Aguilar, Gerente de
Capacitación. Ramón Gorbea Chávez, Project leader
  • Construction

    INMOSUR SA de CV – Arq. Álvaro
Hernández Cabada
  • Graphics

    Carlos Ortega Quezadas
  • Ceramics

    Ariel Rojo
  • Flower design

    Flora Inc. – Gloria Maldonado
  • Clothes

  • Area

    120.0 sqm
  • Project Year

  • Photographs

From the architect. The first training facility called Espacio C (C Space -C for the initials of Coca Cola, Training, Quality, Commitment and Creativity in Spanish-) is located at the Mixcoac Distribution Center on the southwestern area of Mexico City. It includes three separate rooms that can be joined together for common activities, a mediateque, snacks bar, souvenir store, data and electrical connections and storage space. The brief also required to include elements from the different brands of Coca Cola FEMSA and to reinforce the company’s values in the space.

© Juan Marcos Castañeda
© Juan Marcos Castañeda

Espacio C Mixcoac has two small rooms with a capacity for 8 persons each that can be used for teamwork, brainstorming, as reading rooms or for informal meetings and a large main hall that in addition to the activities already mentioned can be used for formal training sessions, lectures and presentations. The three rooms follow a concentric layout around a multifunctional fixed module.

© Juan Marcos Castañeda
© Juan Marcos Castañeda

These spaces are surrounded by a wall that acts as a sound and visual barrier that isolates the training facility from the city and the rest of the areas of the plant. The wall was thought as a continuous surface on its outer side that folds to the floor and ceiling. The walls and ceiling have a Coca Cola Red epoxy paint coating and the floor is finished with a high resistance acrylic finish.

© Juan Marcos Castañeda
© Juan Marcos Castañeda

The wall has openings that allow natural light and ventilation to the interior of the rooms. These openings are cut with a 3 degree inclination and appear both from the floor and the ceiling even cutting the foldings. A series of lines appear from these openings expanding in white to the outside and converging in different colors to the inside. These lines continue on to opposite walls to emphasize the continuity of the surfaces.

© Juan Marcos Castañeda
© Juan Marcos Castañeda

The graphics on the exterior create a composition based on the Coca Cola logo formed by a continuous wave of bubbles, animals and plants.

© Juan Marcos Castañeda
© Juan Marcos Castañeda

The interior walls are covered with a special anti graffiti coating that turns the full surface of the wall into a dry erase board and at the same time encapsulates the vinyl graphics protecting them from damage.

Location to be used only as a reference. It could indicate city/country but not exact address. Cite: "Espacio C Mixcoac / ROW Studio" 07 Oct 2009. ArchDaily. Accessed . <>
Read comments


Gggo · January 04, 2012

Espacio C Mixcoac / ROW Studio | ArchDaily via @archdaily

ariana roberts · March 17, 2011

please use color wisely,not spontaneously splash it anywhere-i agree it does look a bit cheap

SWG STUDIO · July 08, 2010

The first training facility called Espacio C (C Space -C for the initials of Coca Cola in Spanish #interior

oscar falcón lara · October 08, 2009

Nice commercial training space. Being Coca Cola is always going to be over the top but that is the purpose of this facility, to indoctrinate employees, so there.

tracy · October 08, 2009

I agree looks cheap and not much thought went into - they're trying to be cool and stuff but just doesn't work

eb · October 07, 2009

Hmm, could've done something interesting with the lighting. The wall and ceiling finish looks cheap and the furniture could've been chosen better to make it more interesting, it's like they went shopping in ikea for the whole thing.

alejandro · October 07, 2009

ingesting coca cola zero architecture makes me puke

Myungjin · October 07, 2009

little dizzy. but still does not go too much over the limit and is pleasantly fun.

FRT · October 07, 2009

I like the plan, the concept, the spaces and the textures! Playing with so many colours and wallpapers is not an easy task and its very risky. The "cocacola" wallpaper and the plastic-type matirials give a comercial tone to the space, but it also manages to maintain a nice quality and become plesantly "silly" reminding of childrens painting.

?? · October 07, 2009

It's very cute,like a kindergarten,child sure like was the plan.

blackstone · October 07, 2009

Nice plan... hideous result.


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© Juan Marcos Castañeda

Espacio C Mixcoac / ROW Studio