The Exhibition Hall / OMA

  • 13 Feb 2013
  • by
  • Projects Retail
Courtesy of

OMA is designing a new department store concept in City. The Exhibition Hall, in the popular 360° Mall, will showcase the creativity of the region alongside international fashion brands through a flexible curated retail space, featuring cultural programs, exhibitions and installations. The project is led by OMA partners Iyad Alsaka and Rem Koolhaas, in partnership with Tamdeen Real Estate Co.

Architects: OMA
Location: Kuwait City, Kuwait
Project Architect: Alessandro De Santis
Architects In Charge: Iyad Alsaka, Rem Koolhaas,
Collaborators: Tamdeen Real Estate Co.
Area: 9,400 sqm
Year: 2014
Photographs: Courtesy of OMA

The Exhibition Hall, as both department store and public event space, aims to re-establish the historic Kuwaiti connection between culture and commerce to form a contemporary public forum for the city. Comprising 9,400m2 over three floors, the Exhibition Hall will be suffused with natural light during the day, and present a glowing aspect to the street at night through a new translucent façade.

Courtesy of Frans Parthesius / OMA

A series of galleries – reminiscent of the long passages of the Souk – will introduce a space which brands can develop as they wish. Multifunctional partition walls with circular cut outs will accommodate transversal access and offer exciting shifting views. Within this polymorphous environment customers will discover curated galleries devoted to cultural events.

Courtesy of Frans Parthesius / OMA

The Exhibition Hall continues OMA longstanding interest in inventing new possibilities for retail spaces, which includes the Prada Epicentres in New York and Los Angeles, department store boutique designs for Viktor & Rolf and Coach, and an exhibition on the history of Galeries Lafayette in Paris.

Courtesy of Frans Parthesius / OMA

The project is developed with Kuwait’s 360° Mall management, Majed Al-Sabah and Giacomo Santucci, and overseen by OMA project architect Alessandro De Santis. Construction is scheduled for the beginning of 2014 and will be completed within the same year.

Cite: Jordana, Sebastian. "The Exhibition Hall / OMA" 13 Feb 2013. ArchDaily. Accessed 28 May 2015. <>