H3 Experience Center / Nota Design Group

  • 12 Oct 2012
  • Retail Selected Works
© Wang Shui Ling

Architects: Nota Design Group
Designer: Keat Ong
Location: , Yunnan,
Project Year: 2012
Project Area: 994 sqm
Photographs: Wang Shui Ling

Isabel Flooring is an established flooring specialist in China. H3 is their foray into other wood products such as timber doors and built-in furnitures. This design exercise will attempt to portray H3 as “The Wood Specialist” and set a store identity for the brand’s countrywide expansion.

© Wang Shui Ling

To create a new kind of shopping experience for the consumers in a highly competitive building materials market. To create a strong and memorable store identity with maximum visual impact. To portray the brand’s effort in it’s constant push for sustainable process and products. To capitalize on Isabel’s success in laminate flooring

© Wang Shui Ling

To create H3′s image as “The Wood Specialist”, the storefront is composed of 5 different types of wood structure interlocking together in a multi-layered and articulated manner.

© Wang Shui Ling

To portray H3′s support for the environment, all the wood on the facade are reused pinewood which is readily available in the local area.

© Wang Shui Ling

To take advantage of the parent brand’s heritage in laminated flooring, the design used the product to “lead” customers into the other new products. A brand new “Ribbon” system of flooring sample presentation is created which brings customers from one zone to another.

© Wang Shui Ling

With the “Ribbon” system, customers are led from one zone to another, allowing them to move in a structured yet open manner, guiding them , yet not restricting them.

© Wang Shui Ling

The sample zones are created to allow customers to see how the different products can be matched to form different harmonious living environments to help customers solve common design dilemmas.

First Floor Plan

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* Location to be used only as a reference. It could indicate city/country but not exact address.
Cite: "H3 Experience Center / Nota Design Group" 12 Oct 2012. ArchDaily. Accessed 24 May 2015. <http://www.archdaily.com/?p=278497>
  • jawad hamad

    the simple design and the wooden cladding with the abstract shapes of the interior is giving a good quality and a good feeling of the exterior viewer and the interior user of the space … good design

  • K

    looks like a rec center from like 2004.

    • GT

      luv it!

  • Alya Alghazal

    So the designers want to show how good they are in using wood, so they combined five different types of wood of similar color together, I don’t think this makes the architecture of the building more special. The only thing I like about this project is that it respects its neighbors, and it doesn’t stand out.

    • GT

      Alya, u seemed like an amateur..

    • jason

      u know wat u talking about?

  • GT

    wow, i love the way the recycled wood were being used…
    fantastic form factor as well…interior is very innovative as well..
    luv it luv it!

  • jacob

    wicked design…love the way the same recycled wood being manifested into such fantastic facade…

  • Yacob

    this is what good architecture is all about! really inspiring me all over again.

  • wilson

    super facade! loving it already..

  • lynn

    wow…unique design …

  • michael dublin

    love it…brilliant facade & interior