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  1. ArchDaily
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  3. Other Structures
  4. China
  5. Nota Design Group
  6. 2012
  7. H3 Experience Center / Nota Design Group

H3 Experience Center / Nota Design Group

  • 01:00 - 12 October, 2012
H3 Experience Center / Nota Design Group
H3 Experience Center / Nota Design Group, Courtesy of Nota Design Group
Courtesy of Nota Design Group

Courtesy of Nota Design Group Courtesy of Nota Design Group Courtesy of Nota Design Group Courtesy of Nota Design Group +16

  • Architects

  • Location

    Kunming, Yunnan, China
  • Area

    994.0 sqm
  • Project Year

    2012
  • Photographs

    Courtesy of Nota Design Group

From the architect. Isabel Flooring is an established flooring specialist in China. H3 is their foray into other wood products such as timber doors and built-in furnitures. This design exercise will attempt to portray H3 as “The Wood Specialist” and set a store identity for the brand's countrywide expansion.

Courtesy of Nota Design Group
Courtesy of Nota Design Group

To create a new kind of shopping experience for the consumers in a highly competitive building materials market. To create a strong and memorable store identity with maximum visual impact. To portray the brand's effort in it's constant push for sustainable process and products. To capitalize on Isabel's success in laminate flooring

Courtesy of Nota Design Group
Courtesy of Nota Design Group

To create H3's image as “The Wood Specialist”, the storefront is composed of 5 different types of wood structure interlocking together in a multi-layered and articulated manner.

Courtesy of Nota Design Group
Courtesy of Nota Design Group

To portray H3's support for the environment, all the wood on the facade are reused pinewood which is readily available in the local area.

Courtesy of Nota Design Group
Courtesy of Nota Design Group

To take advantage of the parent brand's heritage in laminated flooring, the design used the product to “lead” customers into the other new products. A brand new “Ribbon” system of flooring sample presentation is created which brings customers from one zone to another.

Courtesy of Nota Design Group
Courtesy of Nota Design Group

With the “Ribbon” system, customers are led from one zone to another, allowing them to move in a structured yet open manner, guiding them , yet not restricting them.

Courtesy of Nota Design Group
Courtesy of Nota Design Group

The sample zones are created to allow customers to see how the different products can be matched to form different harmonious living environments to help customers solve common design dilemmas.

First Floor Plan
First Floor Plan
Location to be used only as a reference. It could indicate city/country but not exact address. Cite: "H3 Experience Center / Nota Design Group" 12 Oct 2012. ArchDaily. Accessed . <http://www.archdaily.com/278497/h3-experience-center-nota-design-group/>
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9 Comments

michael dublin · November 03, 2012

love it...brilliant facade & interior

lynn · October 27, 2012

wow...unique design ...

wilson · October 18, 2012

super facade! loving it already..

Yacob · October 17, 2012

this is what good architecture is all about! really inspiring me all over again.

jacob · October 17, 2012

wicked design...love the way the same recycled wood being manifested into such fantastic facade...

GT · October 17, 2012

wow, i love the way the recycled wood were being used...
fantastic form factor as well...interior is very innovative as well..
luv it luv it!

Alya Alghazal · October 13, 2012

So the designers want to show how good they are in using wood, so they combined five different types of wood of similar color together, I don't think this makes the architecture of the building more special. The only thing I like about this project is that it respects its neighbors, and it doesn't stand out.

jason · October 17, 2012 08:09 PM

u know wat u talking about?

GT · October 17, 2012 08:07 PM

Alya, u seemed like an amateur..

K · October 13, 2012

looks like a rec center from like 2004.

GT · October 17, 2012 07:53 PM

luv it!

jawad hamad · October 12, 2012

the simple design and the wooden cladding with the abstract shapes of the interior is giving a good quality and a good feeling of the exterior viewer and the interior user of the space ... good design

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