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H3 Experience Center / Nota Design Group

  • Architects: Nota Design Group
  • Location: Kunming, Yunnan, China
  • Area: 994.0 sqm
  • Project Year: 2012
  • Photographs: Courtesy of Nota Design Group

Courtesy of Nota Design Group Courtesy of Nota Design Group Courtesy of Nota Design Group Courtesy of Nota Design Group

From the architect. Isabel Flooring is an established flooring specialist in China. H3 is their foray into other wood products such as timber doors and built-in furnitures. This design exercise will attempt to portray H3 as “The Wood Specialist” and set a store identity for the brand's countrywide expansion.

Courtesy of Nota Design Group
Courtesy of Nota Design Group

To create a new kind of shopping experience for the consumers in a highly competitive building materials market. To create a strong and memorable store identity with maximum visual impact. To portray the brand's effort in it's constant push for sustainable process and products. To capitalize on Isabel's success in laminate flooring

Courtesy of Nota Design Group
Courtesy of Nota Design Group

To create H3's image as “The Wood Specialist”, the storefront is composed of 5 different types of wood structure interlocking together in a multi-layered and articulated manner.

Courtesy of Nota Design Group
Courtesy of Nota Design Group

To portray H3's support for the environment, all the wood on the facade are reused pinewood which is readily available in the local area.

Courtesy of Nota Design Group
Courtesy of Nota Design Group

To take advantage of the parent brand's heritage in laminated flooring, the design used the product to “lead” customers into the other new products. A brand new “Ribbon” system of flooring sample presentation is created which brings customers from one zone to another.

Courtesy of Nota Design Group
Courtesy of Nota Design Group

With the “Ribbon” system, customers are led from one zone to another, allowing them to move in a structured yet open manner, guiding them , yet not restricting them.

Courtesy of Nota Design Group
Courtesy of Nota Design Group

The sample zones are created to allow customers to see how the different products can be matched to form different harmonious living environments to help customers solve common design dilemmas.

First Floor Plan
First Floor Plan
Location to be used only as a reference. It could indicate city/country but not exact address. Cite:"H3 Experience Center / Nota Design Group" 12 Oct 2012. ArchDaily. Accesed . <http://www.archdaily.com/278497/h3-experience-center-nota-design-group/>