Villa Sonnehaert / Hollandse Nieuwe

Architects: Hollandse Nieuwe
Location: Zeist, The Netherlands
Project Year: 2012
Project Area: 1,500 sqm
Photographs: Gerard van Beek

For the Dutch premiere and first league football association as well as two other associated organisations, Hollandse Nieuwe developed an inspiring office. The building is a rebuilt villa and only the façade is original (architecture by Studiozo/www.studiozo.nl). Whilst the exterior looks like a traditional mansion, the interior has no reference to its historical context.

An abstract of the world that is associated with professional football were the inspiration to develop a visual language based on studs, stitching, leather, chalk lines, patterns of mowed grass and shirt numbers.

Without becoming literal these elements form a new language where, for example, studs are used to make logo’s, patterns and figures; stitching is used in detailing benches; the green and white create a fresh and crisp atmosphere. The meeting place for football professionals.