For the Dutch premiere and first league football association as well as two other associated organisations, Hollandse Nieuwe developed an inspiring office. The building is a rebuilt villa and only the façade is original (architecture by Studiozo/www.studiozo.nl). Whilst the exterior looks like a traditional mansion, the interior has no reference to its historical context.
An abstract of the world that is associated with professional football were the inspiration to develop a visual language based on studs, stitching, leather, chalk lines, patterns of mowed grass and shirt numbers.
Without becoming literal these elements form a new language where, for example, studs are used to make logo’s, patterns and figures; stitching is used in detailing benches; the green and white create a fresh and crisp atmosphere. The meeting place for football professionals.