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  5. Joanna Pszczółka + Łukasz Brandys
  6. It Me Eco Fast Restaurant / Joanna Pszczółka + Łukasz Brandys

It Me Eco Fast Restaurant / Joanna Pszczółka + Łukasz Brandys

  • 01:00 - 21 June, 2012
It Me Eco Fast Restaurant / Joanna Pszczółka + Łukasz Brandys
It Me Eco Fast Restaurant / Joanna Pszczółka + Łukasz Brandys, © Joanna Pszczółka
© Joanna Pszczółka

© Joanna Pszczółka © Joanna Pszczółka © Joanna Pszczółka © Joanna Pszczółka +12

From the architect. It!me fast food restaurant, which is located in Dream Park in Ochaby, was created at the beginning of July, 2011. It is the first branch of the planned chain of eco-restaurants. The designers made an attempt to give this small place an image that would make it distinct from other big fast food brands. A mixture of elements, such as a proper choice of materials, limited colour gamut and refined details allowed the designers to achieve an unpretentious effect of modern and delicate beauty. It determined an unambiguous identity of this brand new restaurant.

© Joanna Pszczółka
© Joanna Pszczółka

The entire image was adjusted to the small size of the place and its function. However, the project was not only confined to the decor. The designers created the entire brand, including the image which stands against other restaurants’ image, its name, logo, even the packaging project, a set of instructions for preparing food, advertising campaign and furniture.

© Joanna Pszczółka
© Joanna Pszczółka

The main idea was to create an eco-brand which makes use of biodegradable ecological materials. The designers had to face the problem of small and limited architectural space and to find a place for fifty sitting places as it was the investor’s requirement. In order to optically enlarge the interior, the floor to ceiling windows were used. There are no traditional tables but only table tops fastened to the load-bearing walls. Tables with no legs make it easier to keep the restaurant clean, they also enlarge the space, and enable people on wheelchairs to eat in the restaurant without designing a separate place which would be accessible to them.

© Joanna Pszczółka
© Joanna Pszczółka

The restaurants’ walls were made of concrete blocks covered with non-woven geotextile fabric. The light wooden construction, with slats made of coniferous plywood on top of it, was fastened to the walls. The table tops are metal with MFD panels screwed to them. The white and thick laminate, used in gastronomy, was stuck on top of them.

The chairs were made of deciduous plywood, with each element cut by use of NC milling machine and then stuck together with ecological and biodegradable glue. The warm colour of plywood and cold whiteness were complemented with green which is associated with eco-products and brands. The same colour scheme was used on the packaging and this is the essence of It!me ecology.

The designers’ aim was to use as little paper as possible, and to get rid of full packaging for hamburgers, tortillas and cakes and replace them with wrappers which reduce paper use to only 25%. The staff wraps a hamburger in a thick greaseproof paper and puts a thick and narrow cardboard with only a logo and product’s name on it. Folding of the packaging doesn’t require a glue which is possible due to special folds which hold the construction together.

It has the trapezium shape which additionally stiffens the packaging. Only Kraft paper made of waste paper and virgin fibres which can be recycled was used for packaging production. The usage of printing ink enables composting and has no impact on the quality of it. The designers tried to eliminate plastic in the process of packages designing, however, the chain is still to small to get rid of it completely and to create a well-designed material for production of mugs for carbonated drinks. All plastic elements are made of PET material which can be easily recycled. The restaurant is equipped with recycling bins and the consumer recycles the waste itself. Sorted waste is collected by a recycling company.

The designers took care of the balanced development during their entire work. Because of that all elements used in the restaurant were created with help of small companies located in the neighbourhood of Ochaby. The majority of them were small enterprises since only these companies were willing to face the challenge of creating the design. They managed to meet the requirements, both aesthetical and financial since, in comparison to other fast food chains, the budget was rather small. The entire project was complemented with graphical elements designed in the same manner as the interior and the packaging. The main colours used were white, beige and green.

The image was created by the UL DESIGN company (Joanna Pszczółka and Łukasz Brandys). It took four months to achieve the final result, however, the designers are still working on the development of the It!me brand.

Location to be used only as a reference. It could indicate city/country but not exact address. Cite: "It Me Eco Fast Restaurant / Joanna Pszczółka + Łukasz Brandys" 21 Jun 2012. ArchDaily. Accessed . <http://www.archdaily.com/246176/it-me-eco-fast-restaurant-joanna-pszczolka-lukasz-brandys/>
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32 Comments

GUILLERMO · July 31, 2012

It Me Eco Fast Restaurant / Joanna Pszczó?ka + ?ukasz Brandys #desing #diseño #architecture #arquitectura http://t.co/nTZtqfOy

untermStrich · July 15, 2012

mahlzeit/ It Me Eco Fast Restaurant, Ochaby, Polen / Joanna Pszczoka + Lukasz Brandys http://t.co/PxIPcP0b #architektur #innenarchitektur

Sandra Novoa · June 30, 2012

It Me Eco Fast Restaurant / Joanna Pszczó?ka + ?ukasz Brandys | ArchDaily http://t.co/yp58z937 via @archdaily

Neda Al-Khalaf · June 27, 2012

Ok !! I’m totally absolutely in LOVE

Daisy Rooms · June 24, 2012

?? ???? ?? ??? ???? ??????? ???????..???? ?????? ?????? ?? ??????..??????..
http://t.co/QT05rU5R
#???? #?????? #???? #???????????

Ted Pratt · June 24, 2012

I wonder if they saw my #restaurant in SF It Me Eco Fast Restaurant / Joanna Pszczó?ka + ?ukasz Brandys | ArchDaily http://t.co/b3g3LGHs

Ted Pratt · June 24, 2012

Inspiring #restaurant #design It Me Eco Fast Restaurant / Joanna Pszczó?ka + ?ukasz Brandys | ArchDaily http://t.co/b3g3LGHs #creativity

Tayo Ayanlola · June 23, 2012

It Me Eco Fast Restaurant / Joanna Pszczó?ka + ?ukasz Brandys http://t.co/qFjn7sTs

Jaenne S · June 23, 2012

It Me Eco Fast Restaurant / Joanna Pszczó?ka + ?ukasz Brandys http://t.co/E5OBrJUi via @archdaily << awesome imagination #architecture

Global Woods · June 23, 2012

Que increible manera de cambiar el diseño de los fast foods http://t.co/Nc40fK48

SanD · June 23, 2012

Une salle de resto pas comme les autres ...
It Me Eco Fast Restaurant / Joanna Pszczó?ka + ?ukasz Brandys | ArchDaily http://t.co/3PQMhR2Q

Fräulein Michelle · June 23, 2012

i heart: It Me Eco Fast Restaurant / Joanna Pszczó?ka + ?ukasz Brandys | ArchDaily http://t.co/D8qMKR7h via @archdaily

Stephen Bolling · June 23, 2012

It!me aims to be an Earth-Friendly Fast Food Chain http://t.co/0V4FUZ3n #RegenerativeHomes

????????? ????????? · June 23, 2012

It Me Eco Fast Restaurant / Joanna Pszczó?ka + ?ukasz Brandys | ArchDaily http://t.co/Zsox0Spq ? ??????? @archdaily

Turhan Arun · June 23, 2012
Manu · June 23, 2012

It Me Eco Fast Restaurant / Joanna Pszczó?ka + ?ukasz Brandys | ArchDaily http://t.co/xFGBhQbL vía @archdaily

Natalia · June 23, 2012

They have spent too much wood on this project, so that it's not eco.

arquiRED Mexico · June 23, 2012

It Me Eco Fast Restaurant / Joanna Pszczó?ka + ?ukasz Brandys http://t.co/JlbY0WaF

El semillero urbano · June 23, 2012

It Me Eco Fast Restaurant / Joanna Pszczó?ka + ?ukasz Brandys http://t.co/JlbY0WaF

Joseph · June 22, 2012

"Tables with no legs make it easier to keep the restaurant clean, they also enlarge the space, and enable people on wheelchairs to eat in the restaurant without designing a separate place which would be accessible to them."

How do they enlarge the space and how would legs on those tables prevent wheelchair users from using the same number of tables in the same space? It is actually quite a large plan for the required 50 seats.

Maria Zwonkova · June 22, 2012

It Me Eco Fast Restaurant / Joanna Pszczó?ka + ?ukasz Brandys http://t.co/9x35fEhP

Samuel AB · June 22, 2012

I like how the pseudo-structural ribs become tables. Nicely done, with lots of wood.

Profundmara S · June 22, 2012

It Me Eco Fast Restaurant / Joanna Pszczó?ka + ?ukasz Brandys | ArchDaily http://t.co/PFGIbcqo via @archdaily

James Lemanis · June 22, 2012

It certainly looks better than the inside of a MacDonalds...!
http://t.co/HfjYfKqg
#architecture #Poland

closeby posts · June 22, 2012

It Me Eco Fast Restaurant / Joanna Pszczó?ka + ?ukasz Brandys ...: It!me fast food restaurant, which is located ... http://t.co/o9mmf1gH

??????? · June 22, 2012

It Me Eco Fast Restaurant / Joanna Pszczó?ka + ?ukasz Brandys http://t.co/oY5OEcuT #architecture

Travel Writer · June 22, 2012

RT| It Me Eco Fast Restaurant / Joanna Pszczó?ka + ?ukasz Brandys: © Joanna Pszczó?ka
Architects: Joa... http://t.co/WRDkKu8r @archdaily

Abigail Richmond · June 22, 2012

It Me Eco Fast Restaurant / Joanna Pszczó?ka + ?ukasz Brandys ...: The restaurants&#39 walls were made of concrete ... http://t.co/hBLpyXmA

?????? ??????? · June 22, 2012

It Me Eco Fast Restaurant / Joanna Pszczó?ka + ?ukasz Brandys http://t.co/zDDKgxoQ

aMa Architecture Inc · June 22, 2012

It Me Eco Fast Restaurant / Joanna Pszczó?ka + ?ukasz Brandys: Architects: Joanna Pszczó?ka + ?ukasz Brandys
Loc... http://t.co/4pOgxgFT

metronyc · June 22, 2012

It Me Eco Fast Restaurant / Joanna Pszczó?ka + ?ukasz Brandys http://t.co/vZU9ID2c #architecture

Esteban Andrade · June 22, 2012

Via @ArchDaily - It Me Eco Fast Restaurant / Joanna Pszczó?ka + ?ukasz Brandys http://t.co/LGF4QccL #architecture

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