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  6. Uniqlo Megastore / Curiosity

Uniqlo Megastore / Curiosity

  • 01:00 - 31 May, 2009
Uniqlo Megastore / Curiosity
Uniqlo Megastore / Curiosity

Uniqlo Megastore / Curiosity Uniqlo Megastore / Curiosity Uniqlo Megastore / Curiosity Uniqlo Megastore / Curiosity +11

From the architect. Curiosity has completed the design of the Uniqlo Megastore that has opened near Shinjuku station in Tokyo. The new design is strongly influenced by the Tokyo urban landscape and the large entrance, marked with three display towers, recreates a mini-Shinjuku city. As the lighting floor wraps the towers in a glow of light that illuminates the surrounding streets, the shop becomes an active element of the street: attractive, reliable, and secure. The new Uniqlo Megastore adds a civic dimension to its commercial purpose.

Geometric Façade

The façade is composed of two surfaces with geometrical lit lines. The lines make the materiality of the facade and architecture disappear so that only the Uniqlo logos remain in the complex maze of neon and information of the virtual city that Tokyo becomes at night.

Borderless Entrance

The layout and angulations of the towers blur the boundaries between the street and the retail space, creating a unique environment in a busy street of Shinjuku.

Reflection of Reflection Entrance

The city seems to have become human scale as you move freely around the three towers. The vertical displays of the entrance are reflected on the mirrored wall creating an amazing gallery of displays, a maze of reflections of reflections, the tower seeming to be inserted within the interior of the shop.

Non Existance Interior

The challenge of the interior is for it not to 'exist'. Only the clothes should be visible. Display furniture is not only reduced to the minimum but also 'designed' to be non-existent with materials selected for their immateriality. A lighting ceiling, displays and counters work together to remove the shadows creating an abstract retail environment where products and customers seem to float in a white glow.

Location to be used only as a reference. It could indicate city/country but not exact address. Cite: "Uniqlo Megastore / Curiosity" 31 May 2009. ArchDaily. Accessed . <http://www.archdaily.com/23434/uniqlo-megastore-curiosity/>
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21 Comments

O maior conteúdo de Santa Luzi · November 14, 2011

Helpful information. Fortunate me I discovered your site by chance, and I am surprised why this accident didn't took place in advance! I bookmarked it.

Rodrigo Montoya · November 08, 2009

Reading: "Uniqlo Megastore / Curiosity | ArchDaily" (http://twitthis.com/wslllt)

Jason Torres · June 10, 2009

Uniqlo Megastore / Curiosity - http://shar.es/f2Pw

Gin_ev_ra · June 04, 2009

Woulda loved to have seen this Uniqlo store near Shinjuku... http://bit.ly/SqOFI Uniqlo does cool interiors, liked UT Harajuku

Karen Djuanda · June 03, 2009

whoopsie that should have been the link to the new UNIQLO store in Shinjuku http://tinyurl.com/kqpycx

Karen Djuanda · June 03, 2009

Uncle Toby's oats for breakfast isn't so bad after all, especially sprinkled with chocolate cereals. http://tinyurl.com/kqpycx

sophy wong · June 03, 2009

gotta go back to tokyo to see this! http://bit.ly/mvv9N

Brett Virmalo · June 02, 2009

New Tron-esque uniqlo in Tokyo http://bit.ly/mvv9N

J_H · June 02, 2009

@Bo Diddy: I think Lucas Gray meant Bo Diddy. Perhaps he thinks you're the real Diddy...

On-topic: I like every aspect of this shop. Can't describe my enthusiasm for it.

Andy Wana · June 02, 2009

Uniqlo Megastore / Curiosity | ArchDaily - http://shar.es/HXya

Lone · June 02, 2009

At first the entrance seemed wrong, the vertical displays like a subliminal wall against entry. Then the scale kicked in.
That the major display walls reinforce the exterior grid is a nice touch (intended or not).

JuanLuisBurke · June 02, 2009

The facade is Tron-esque.

Love it!

Bo Diddy · June 02, 2009

@ Lucas Gray
I think you meant to say Bo Lucky??? Yeah... you must have confused the Bo's. This Bo is not the negative critique master.

Lucas Gray · June 01, 2009

I love the entrance sequence...choreographing people to flow around the product displays as you enter the shop...great retail design. Even Bo Diddy likes it so it must be good!!!!

Bo Diddy · June 01, 2009
Bo Diddy · June 01, 2009

and he said... "Let there be light"

http://www.japantimes.co.jp/im...

Seemingly bringing the the "non existent white" from the inside, out. Masterpiece if I may say so myself...

- more daylight photos to come after the break...

Bo Lucky · June 01, 2009

I think this space has a good commercial quality. Excellent photography. The building was photographed only at night with all lights around it turned off (or photoshoped off). There are no daylight photos, why?

J · June 01, 2009

Brilliant. Absolute brilliant.

Alex · June 01, 2009

I think a civic dimension is essential . The street is the place which is filled with activity,but the dimension is ignored usually.We should pay attention to it.

INawe · June 01, 2009

Is there an 80's revival movement of architecture that is going to start that I am unaware about? Please...no. I was just starting to be happy that all the 80's fashion was dying down finally. :)

Fino · June 01, 2009

Stunning exterior perspective shot. More interesting than the extremely sterile interior.

that is all.

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