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  1. ArchDaily
  2. Projects
  3. Shopping Centers
  4. Brazil
  5. aflalo/gasperini arquitetos
  6. 2011
  7. Serramar Parque Shopping / Aflalo and Gasperini Arquitects

Serramar Parque Shopping / Aflalo and Gasperini Arquitects

  • 01:00 - 3 February, 2012
Serramar Parque Shopping / Aflalo and Gasperini Arquitects
Serramar Parque Shopping / Aflalo and Gasperini Arquitects, © Daniel Ducci
© Daniel Ducci

© Daniel Ducci © Daniel Ducci © Daniel Ducci © Daniel Ducci +22

  • Architects

  • Location

    São Paulo, Brazil
  • Principal Architects

    Roberto Aflalo - Felipe Aflalo - Giancarlo Gasperini
  • Coordinator

    Grazzieli Gomes, Carlos Alberto, Eduardo Crafig
  • Collaborators

    Eduardo Mizuka, Reginaldo Okusako, André Navarro, Daniela Mungai, Mario de Bem, Marcio Henrique Guarnieri, Anelise Bertolini Guarnieri
  • Site Area

    119.000 m2
  • Scope

    Schematic Design / Construction Documents
  • Area

    30303.25 sqm
  • Project Year

  • Photographs

From the architect. The proposal was to develop a mall for tourists and also for the residents in the Northern Coast of São Paulo State.

For being a coastal city, the first aspect considered was the location. A land located in an undeveloped region of the city with front for a boulevard and an extra 600 meters offset from the sea.

© Daniel Ducci
© Daniel Ducci

Some aspects of the surroundings were analyzed such as the presence of a stream, the direction of prevailing wind and possible future infrastructure extension of Tamoios Road. Linking the coast to São Paulo city.

© Daniel Ducci
© Daniel Ducci

The inspiration was a natural consequence of the place, along with successful experiences of shopping as we know it. We created an open space concept integrated with the nature, different from the concept of a closed Mall. The option for an opened ground floor mall with planted wooded courtyards was developed to compliment and to highlight the beach climate. The blocks of shops were deployed in an irregular and angled shape, set apart from each other in order to allow a natural ventilation and enabling a dynamic movement. Keeping the original iconic architectural ideas, we did a study of the volumetry of the building blocks of stores with the same angled design. This simple form and expression secured a strong identity to the architecture, drawing the attention of the public whom passes by.

© Daniel Ducci
© Daniel Ducci

To enrich the panoramic view of the Serra da Mantiqueira, the food court is opened to outside of the Mall. It consists in an enclosed area with transparent glass and air conditioning, and an external deck that gives a pleasant contemplation to the mountains and to the stream. The finish of the blocks is simple, with textured monolithic mass and covered with a brown corrugated metal plate detail.

© Daniel Ducci
© Daniel Ducci

Mechanical ventilation was implemented to enhance the air quality or the circulation. The only air-conditioned areas are the food court and the shops. To create a cozy ambiance, a composition with bright predominance is used. For example, the yellowish bamboo louvers to shade and provide protection to circulation on that compliments wooden tones found in the inner squares.

© Daniel Ducci
© Daniel Ducci

The Serramar Parque Shopping has approximately 20.3 thousand square meters of gross Floor Area (GFA), with 100 stores, including anchors shops and retail stores, besides a supermarket, a home center, food court with fast food and family restaurants, four cinemas and 1000 parking spaces.

Location to be used only as a reference. It could indicate city/country but not exact address. Cite: "Serramar Parque Shopping / Aflalo and Gasperini Arquitects" 03 Feb 2012. ArchDaily. Accessed . <>
© Daniel Ducci

Serramar公园购物中心 / Aflalo and Gasperini Arquitects