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  1. ArchDaily
  2. Projects
  3. Institutional Buildings
  4. China
  5. L&A Design Group
  6. 2010
  7. COFCO Tianjin Showroom / L&A Design Group

COFCO Tianjin Showroom / L&A Design Group

  • 01:00 - 2 January, 2012
COFCO Tianjin Showroom / L&A Design Group
COFCO Tianjin Showroom / L&A Design Group, © Chen Jun Wei
© Chen Jun Wei

© Chen Jun Wei © Chen Jun Wei © Chen Jun Wei © Chen Jun Wei +14

  • Architects

  • Location

    East River District, Tianjin, China
  • Architects

    Shi Xudong
  • Team

    Shi Xudong, David Ai, Carrie Zhang
  • Land Area

    8629 m2
  • Area

    4192.0 sqm
  • Project Year

    2010
  • Photographs

From the architect. On 2009 COFCO (China National Cereals, Oils and Foodstuffs Corporation) Tianjin Group organized a competition for its Tianjin showroom. The brief called for facilities of a real estate sale house and a wine display club, offering a wine taste room for COFCO's own brand -The Great Wall red wine.

© Chen Jun Wei
© Chen Jun Wei

Locate at the junctions of two main streets, the winning scheme response to the grid city by an orthogonal folding structure, creating a dramatic image for the city.

© Chen Jun Wei
© Chen Jun Wei

Visitors are invited to the site via an intimate front plaza, arriving at the entrance lobby. Through a series of display areas and informal meeting places, the space sequence forms a spiral route from ground floor to the upper floors, creating interesting spatial experience around the central atrium. The final climax of the journey is COFCO'S wine tasting room, located on a 15metre cantilever space on level 2, overlooking Tianjin's mother river, the Hai River.

© Chen Jun Wei
© Chen Jun Wei

COFCO's brand image is also reflected on the detail design for the facade system. Each curtain wall unit is fabricated in hexagon shape with fritted pattern which is the architecture version for COFCO's company logo .Two layers of the glass improve the thermal performance of the external wall, also allow artistic lighting devices install in between. The dual layer of fritted patterns creates dynamic effects when pedestrian's viewpoint moving across the facade.

© Chen Jun Wei
© Chen Jun Wei

The building is a fine contribution to Tianjin's cityscape, by its strong concept, careful articulation as well as high quality construction finishes.

model
model
Location to be used only as a reference. It could indicate city/country but not exact address. Cite: "COFCO Tianjin Showroom / L&A Design Group" 02 Jan 2012. ArchDaily. Accessed . <http://www.archdaily.com/196519/cofco-tianjin-showroom-la-design-group/>
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23 Comments

A. Cidre · February 22, 2012

COFCO Tianjin Showroom / L&A Design Group | ArchDaily http://t.co/8MGs1sTz vía @archdaily

giacomo abbà · February 11, 2012

http://t.co/8M46orOa @plethoraapp

H Khadra · January 10, 2012

no one should under-estimate the Chinese..

Nezam Nadiri · January 08, 2012

COFCO Tianjin Showroom / L&A Design Group | ArchDaily http://t.co/9ql7YImy via @archdaily

chris · January 05, 2012

???? ???

Ravi Prakash · January 05, 2012

COFCO Tianjin Showroom / L&A Design Group http://t.co/ulGo7H4Z #architecture

David Zhang · January 04, 2012

Cool, high quality construction in China!

simon jesson · January 04, 2012

COFCO Tianjin Showroom / L&A Design Group http://t.co/8MH4F9M6

Hon · January 04, 2012

COFCO Tianjin Showroom by L&A Design Group via @ArchDaily : http://t.co/TKFQv2HS

Santi Maggio Savasta · January 04, 2012

COFCO Tianjin Showroom / L&A Design Group http://t.co/D01h2Gnn #Architecture #Architettura

Mika von Haartman · January 04, 2012

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Jasem Nadoum · January 03, 2012

COFCO Tianjin Showroom / L&A Design Group | ArchDaily http://t.co/iPoeJM14 via @archdaily

Elena Morozova · January 03, 2012

COFCO Tianjin Showroom / L&A Design Group | ArchDaily http://t.co/LTKHJOZT via @archdaily

Enrico Cannas · January 03, 2012

COFCO Tianjin Showroom / L&A Design Group | ArchDaily http://t.co/gY7zNSEj via @archdaily

Architype Review · January 03, 2012

COFCO Tianjin Showroom / L&A Design Group: Architects: L&A Design Group  - Shi Xudong
Location: East River Distr... http://t.co/MwouAEkm

Aerdy Iswandy · January 03, 2012

COFCO Tianjin Showroom / L&A Design Group via ArchDaily - © Chen Jun Wei Architects: L&A Design Group  ... http://t.co/LQHvOvzd

Adhie Indreswara · January 03, 2012

COFCO Tianjin Showroom / L&A Design Group via ArchDaily - © Chen Jun Wei Architects: L&A Design Group  ... http://t.co/uNPzmhKa

Dorin Gashinov · January 03, 2012

COFCO Tianjin Showroom / L&A Design Group | ArchDaily http://t.co/IqXfXGyW via @archdaily

Travel Writer · January 03, 2012

RT| COFCO Tianjin Showroom / L&A Design Group: © Chen Jun Wei
Architects: L&A Design Group  - Shi Xud... http://t.co/kDHDbMmb @archdaily

Corporate Punk · January 03, 2012

COFCO Tianjin Showroom / L&A Design Group: © Chen Jun Wei
Architects: L&A Design Group  - Shi Xudong
Location: E... http://t.co/kayV6qOf

Architecture+Molding · January 03, 2012

COFCO Tianjin Showroom / L&A Design Group: Architects: L&A Design Group  - Shi Xudong
Location: East River Distr... http://t.co/1Vf9KIt7

arch_related · January 03, 2012

COFCO Tianjin Showroom / L&A Design Group: © Chen Jun Wei
Architects: L&A Design Group  - Shi Xudong
Location: E... http://t.co/YKQlh9kX

Dore Ream · January 03, 2012

COFCO Tianjin Showroom / L&A Design Group http://t.co/ulGo7H4Z #architecture

···

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