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  1. ArchDaily
  2. Projects
  3. Coffee Shop
  4. United States
  5. SARUP
  6. 2010
  7. Roast Coffee Co. / SARUP

Roast Coffee Co. / SARUP

  • 01:00 - 13 September, 2011
Roast Coffee Co. / SARUP
Roast Coffee Co. / SARUP, © Joseph Luehring
© Joseph Luehring

© Blake Villwock © Chad Bloedel © Chad Bloedel © Chad Bloedel +21

  • Architects

  • Location

    Milwaukee, WI, United States
  • Architect

    School of Architecture and Urban Planning (SARUP) at the University of Wisconsin-Milwaukee
  • Project Team

    Adriana Arteaga, Chad Bloedel, Ali Carlucci, Joseph Luehring, Therese Hassett, Blake Villwock, Kyle Talbott (SARUP Faculty)
  • Structural Consultant

    Marco Lo Ricco (SARUP Faculty)
  • Client

    Roast Coffee Co.
  • Fabrication Consultant

    Frankie Flood, Matt Maybee (UWM PECK SCHOOL Faculty)
  • Digital Fabrication Consultant

    Design Fugitives
  • Project Year

    2010
  • Photographs

From the architect. Double Overhead is the product of a design studio at the School of Architecture and Urban Planning (SARUP) at the University of Wisconsin-Milwaukee.  Led by Professor Kyle Talbott, this studio challenged students to explore emergent qualities in ordinary building materials at full scale.  Compelled by this ethos, the student design team responsible for Double Overhead began to call themselves Grit Tank and sought out a client in a local coffee shop.

© Chad Bloedel
© Chad Bloedel

From the surfer’s lexicon of maritime terminology, “Double Overhead” is used to describe a wave that is two times the size of the surfer’s body.  A rare occurrence, a double overhead wave is an opportunity that beckons all generations of surfers.  As a lighting structure for a small coffee bar in post-industrial Milwaukee, the title conjures visions of the nearby Lake Michigan shoreline.  A median between barista and patron, the parametrically-designed light filter houses a more traditional track system and responds to the physical and experiential dynamics of the Roast Coffee Co. service counter.  Mass-customized components drop to partition intimate café seating from noisy barista clamor and rise for transactions of coffee and conversation.

diagram © Grit Tank
diagram © Grit Tank

Exploiting the shop’s eclectic mix of 1950’s modernist features with home-brewed touches, the materiality of the luminous curtain reflects an ethos of vintage and polish. Salvaged tube steel creates a skeleton that supports a cladding of reclaimed woods, including oak from a 150-year-old church and pine from a 100 year old barn.  Inspired by water kinetics, the mixture of wood types cultivates a pattern of swells and compressions.  Strands of recycled transparent materials run concurrently with the wood. These glowing capillaries constrict where a muted ambiance is desired and swell where a bright task light is preferred.  Responding to service counter dynamics, the elevations build momentum around critical exchange points between barista and patron.  Transparent materials are interwoven to illuminate task areas for the baristas.  Routed with variegated streaks, the strands agitate the quality of luminosity.  From underneath, these brilliant stripes glisten and undulate not unlike the steam rising from the nearby espresso machine.

© Bilal Sayyed
© Bilal Sayyed
Location to be used only as a reference. It could indicate city/country but not exact address. Cite: "Roast Coffee Co. / SARUP" 13 Sep 2011. ArchDaily. Accessed . <http://www.archdaily.com/168362/roast-coffee-co-sarup/>
Read comments

19 Comments

diah kusuma putri · August 14, 2012

i like it ! http://t.co/36UW3r7o

Restaurant Designs · May 18, 2012

Restaurant Design Inspiration: Roast Coffee Co., in Milwaukee, Wisconsin http://t.co/iT0H1jhF

Craig Aucutt · February 20, 2012

Milwaukee&#39s Roast Coffee Co&#39s Retail Design by Design Fugitives makes it&#39s way onto ArchDaily. http://t.co/KmxP2kac

Roast Coffee Company · February 15, 2012

Here&#39 s the whole write-up of the project! http://t.co/ddt4L3DK

Infusionistas · November 18, 2011

Estudiantes iluminan área de trabajo de los baristas http://t.co/STkdaYJZ

Interior Cafeterías · November 16, 2011

Estudiantes iluminan área de trabajo de los baristas http://t.co/STkdaYJZ

A. Rybarczyk · October 31, 2011

Good job! Your installation definitely spiced up the place.

The map is way off, but oh well.

Reem Musaed · September 27, 2011

http://t.co/URu2WF2i this is my kind of interior (L)

Nanami X · September 19, 2011

Roast Coffee Co. / SARUP | ArchDaily http://t.co/lMmdhTHQ via @archdaily

Studio EM · September 15, 2011

Amazing how a simple lighting feature can make all the difference to a flat space http://t.co/XlAcj0Sc #interiordesign #lighting

VN Studio · September 15, 2011

Amazing light - Roast Coffee Co. / SARUP http://t.co/o6GyD42

ShopAndTravelSmart · September 15, 2011

Roast Coffee Co. / SARUP | ArchDaily: Architect: School of Architecture and Urban Planning (SARUP) at the Univer... http://t.co/GNUQkbye

Nevine Laughlin · September 15, 2011

Roast Coffee Co. / SARUP | ArchDaily: Architect: School of Architecture and Urban Planning (S... http://t.co/iIeL7rAc Click For Article:

Joe Burton · September 15, 2011

sips4soldiers.org Roast Coffee Co. / SARUP | ArchDaily http://t.co/4Sb7OS3v by cellgoldrush.com

Rebecca Williams · September 15, 2011

Roast Coffee Co. / SARUP | ArchDaily: Architect: School of Architecture and Urban Planning (SARUP) at the Univer... http://t.co/uDF7L9IR

Coffee Alerts · September 15, 2011

Roast Coffee Co. / SARUP | ArchDaily: Architect: School of Architecture and Urban Planning (SARUP) at the Univer... http://t.co/hhnKz6o

Leticia Mariotto · September 15, 2011

Roast Coffee Co. / SARUP | ArchDaily http://t.co/PUHpIqe via @archdaily

Eddie Adams · September 14, 2011

kudos to grit tank

Brandon Spoehr · September 14, 2011

Roast Coffee Co. / SARUP http://t.co/C1P4If2 via @archdaily

···

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© Joseph Luehring

Roast Coffee Co. / SARUP