The interior design system for United Chicken was created in a way that the brand is easily recognizable in different locations, even if the logo and branding elements are not visible.
The division of zones in the restaurant is easy to identify thanks to use of explicit colors including: gray – the zone of communication, with yellow and green – the zone of consumption. Chairs and tables are naturally separated by differences in floor color and lower ceilings. The most basic and regular element of every United Chicken restaurant is green and C-shaped counter.
Although initially three United Chicken restaurant models were considered: restaurant, drive-in and a foodcourt, the concept continues to develop into unique solutions for the most demanding locations for example, United Chicken Walk In concept.