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  4. United States
  5. Baker Architecture + Design
  6. 2010
  7. Olo Yogurt Studio / Baker Architecture + Design

Olo Yogurt Studio / Baker Architecture + Design

  • 01:00 - 20 August, 2011
Olo Yogurt Studio / Baker Architecture + Design
Olo Yogurt Studio / Baker Architecture + Design, © Richard Nunez
© Richard Nunez

© Richard Nunez © Richard Nunez © Richard Nunez © Richard Nunez +17

  • Architects

  • Location

    Albuquerque, New Mexico
  • Electrical Engineer

    Stone Electrical Design
  • Mechanical Engineer

    Walker Consulting Engineers
  • Contractor

    Sims General Building
  • Project Year

    2010
  • Photographs

   

© Richard Nunez
© Richard Nunez

Baker Architecture + Design were tasked with developing the brand identity, including logo design and demographic targeting, in addition to full architectural services for a new startup in Albuquerque called Olo Yogurt Studio. Despite the small scale and limited budget, they recognized that many people will interact with this space and opportunities for architectural experimentation were as available here as anywhere.

© Richard Nunez
© Richard Nunez

The self-serve yogurt concept calls for a particular circulation pattern in which customers cycle through the space from the dispensers, to the toppings, to the cashier.

© Richard Nunez
© Richard Nunez

To draw customers in from the street,the design team developed the “yo-bow” idea which is a series of colored stripes that undulate overhead, turn downward, and terminate at the yogurt selection at the back of the narrow space; leading customers to the starting point of the assembly line. The primary materials are paint and drywall, leading to the budget being met.

© Richard Nunez
© Richard Nunez

The site is a narrow storefront on the ground floor of a new building in one of Albuquerque's most pedestrian neighborhoods. Most customers are casual passersby and residents of the nearby neighborhoods.

Location to be used only as a reference. It could indicate city/country but not exact address. Cite: "Olo Yogurt Studio / Baker Architecture + Design" 20 Aug 2011. ArchDaily. Accessed . <http://www.archdaily.com/158082/olo-yogurt-studio-baker-architecture-design/>
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36 Comments

saloumey · November 05, 2013

merci ARCHDAILY pour les informations sur cet restaurant..mes projets d'études sont d'ici,et ça va être mieux que vous me donnez de plus...
merci

diah kusuma putri · August 14, 2012

aaa .. unyuuu banget >> http://t.co/dAfgMSnP

Hume Internationale · September 01, 2011

This place is not afraid of color Olo Yogurt Studio http://t.co/YyTtIHX

susan · August 22, 2011

copy of snog....

Amelia C. · August 22, 2011

Un local verdaderamente apetitoso! Ñam... #diseñointeriores #decoración http://t.co/kGYUbq6

zeynep yucel · August 22, 2011

buzlu badem · August 22, 2011

Olo Yogurt Studio / Baker Architecture + Design http://t.co/HVfPDcd

E55 · August 21, 2011

Remember this isn't NYC or Washington or San Francisco. It is New Mexico which means 1) lots of land, 2) low cost barriers to entry, and 3) a populace that even in this "pedestrian neighborhood" still wants to use their car. (In fact, I bet people drive their cars from other parrs of Albuquerque to have yogurt here and feel sophisticated!)

I am not noting this condescendingly, but rather to explain the dynamic. I understand this vernacular as I also live in a part of the US where densities are low and new suburban unanchored strip retail center dominate the shopping experience.

This also means certain economic realities and frankly given those realities, I like the concept.

On the other hand, I don't care for the color selection. To me yogurt means fresh and healthy and I don't think the colors used on the signature design element (the stripe on the ceiling) impart that - black stripe in particular...

All in all, well done, though.

Esteban Andrade · August 21, 2011

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Aquarius Zodiac · August 21, 2011

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Jose Luis Pontarelli · August 21, 2011

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Architype Review · August 21, 2011

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Mishari.N.AL-Mutawa · August 21, 2011

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Archifront · August 21, 2011

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Diana González · August 21, 2011

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arch_related · August 21, 2011

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GR2TF · August 21, 2011

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@ArchiStream · August 21, 2011

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Oscar Lopez · August 21, 2011

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Mihir B · August 21, 2011

Innovative architecture is not necessarily good architecture.

Mihir B · August 21, 2011

It is always refreshing when an architect understands and initiates graphic design as a constructive, functioning element of the user's experience and atmosphere of the space!

Chavo · August 21, 2011 01:49 AM

I'm not sure this is AD worthy. It is a cool interior, but nothing special. Not very innovative. What is next? Cookie-cutter houses?
Having been there, I know there is better architecture to showcase in Albuquerque.

···

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© Richard Nunez

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