the world's most visited architecture website

Colourful Kameleon / COEN!

  • Architects: COEN!
  • Location: Eindhoven, The Netherlands
  • Architects: COEN!
  • Client: Jeweler Kameleon, Eindhoven
  • Area: 50.0 sqm
  • Project Year: 2011

Colourful Kameleon / COEN! Colourful Kameleon / COEN! Colourful Kameleon / COEN! Colourful Kameleon / COEN!

From the architect. Everyone is unique. COEN! and his team have the expertise needed to translate this uniqueness into a consistent and powerful corporate identity which fits like a glove.

A chameleon has the unique ability to change its colour. Kameleon has changed its colour and appeal by a new interior. Banners in different shades colour the floor and the walls. A black ceiling supports these stripes. Bright white showcases attract the attention to the modern jewels in an appealing way. The whole shop is illuminated energy efficient. COEN! signs for the right interior that sparkles and glows in changing colours.

In this project the designer uses colour effectively: an appropriate colour combination can greatly enhance your shopping experience. Colour elements enhance and focus attention on the identity of this shop.

Jaap Bothof, owner of ‘Kameleon’ says: ‘COEN! developed an innovative concept. This concept is created after some brainstorm sessions with our team. We are sure that this investment in design pays itself back in time twice over.’

Location to be used only as a reference. It could indicate city/country but not exact address. Cite:"Colourful Kameleon / COEN!" 18 Apr 2011. ArchDaily. Accessed . <>