There is to be created a showroom for Bene on the ground floor with a total area of about 1,000 m2 in the newly erected building Neutorgasse 4–8, also having integrated an already existing building situated at the Neutorgasse.
The area of the showroom is extending, strip-like, alongside the exterior façade. The first upper floor and parts of the second upper floor are used as office area by Bene.
SOLID architecture was commissioned to develop the design of the showroom on the ground floor as well as of the vertically extending space. The visitor is to be met by a lively and varied path leading through the world Bene, and, simultaneously, the visitor is to be welcomed by a site with its own individual identity and unique character and features. The showroom is the stage, on which Bene is going to stage its presentation.
* Location to be used only as a reference. It could indicate city/country but not exact address.
"Bene Flagship Store Neutorgasse / Solid Architecture" 15 Apr 2011. ArchDaily. Accessed 18 Apr 2014. <http://www.archdaily.com/?p=127536>