Location: Stuttgart, Germany
Area: 108.0 sqm
Project Year: 2011
Photographs: Michael Eckel
From the architect. The brand development “Beblond“ complements the services around professional hair-care with a specialized environment dedicated to sustainable coloring, dyeing and styling. This sophisticated service which already conquered the United States should now be imported to Europe. Our clients – professionally trained for this creative service have proven their skills during numerous fashion events and roadshows and now intend to increase the popularity of their brand together with the associated products they use.
Raumspielkunst took the challenge of designing the first flagship studio.
The two founders of Beblond, Giovanna Ursida and Tom Frietsch asked for a versatile architecture with unobtrusive appearance where the client remains in the focus of attention. Beside that, everybody enjoying the services of styling and dying should have his or her personal space with sufficient intimacy. The studio should be of neutral, white or black appearance. This guarantees neutrality and serves as ideal background for all the fine shades of blond hair. Beside these central themes the new location of Beblond should radiate comfort and modern elegance and attract people of conservative as well as progressive taste.
The team of raumspielkunst reacted with a concept which contains few, essential elements. A “carpet“ with integrated furniture stretches out around and beneath “hovering“ styling stations. Beside additional secondary service structures like a little tea kitchen, a space for mixing all individual colors and an office unit, this essential, central floating element can be detached and rotated to serve as sitting furniture for temporary events like shows and workshops. This interactive architectonic approach to gain functional space by using elements with double functionality has the extra advantages of forming an expandable object ready to be arranged in numerous ways. The new studio of Beblond is therefore a highly adaptable service world with increased efficiency. It is capable to evolve around a demanding client and his personal needs in Stuttgart and future locations.