Chanel Soho / Peter Marino Architect

© Paul Warchol

The new 4,170 sqf Chanel boutique, located in the heart of Soho, was inspired by the artistic feel of the neighborhood, and was designed to reflect its legendary spirit. The work of Peter Marino, the NY architect responsible for the design of Chanel’s worldwide boutiques, its interiors also draws inspiration from signature icons of the house and from materials reminiscent of the brand.

Project description and images after the break.

Architect: Peter Marino Architect
Location: 139 Spring Street, , New York, USA
Project Area: 4,170 sqf
Photographs: Paul Warchol

© Paul Warchol

Works by artists Peter Belyi, Robert Greene, Gregor Hildebrandt, Alan Rath and Richard Woods were specially commissioned to highlight the space, and meld with the streamlined black and white graphicism of the boutique’s interior to provide an appropriate edge for the customer that lives, works and shops in Soho.

The boutique flows through open space, with each product area leading into the next. Upon entering the store from Spring Street, clients are immediately drawn to an acrylic bottle of Chanel No.5 that stands over ten feet high, whose surface displays constantly changing Chanel-themed video. A specially commissioned black and white woodblock pattern by artist Richard Woods encases the columns in the Accessories area. Further into the space is a new handbag “bar” displaying exclusive handbags. Opposite this area is a custom created Fragrance and Beauty area. “Flying Eyeballs”, a commissioned piece by Alan Rath, complements the new sunglass wall beyond the designated F&B area.

A new Watch corner features a light and rubber tube installation by Peter Belyi, created especially for the space. Custom tweed fabric and woven carpets, reminiscent of iconic Chanel tweed, serve as a backdrop for viewing the latest collection of watches. On the opposite wall, custom created triangular stools, complementing the newest collection of shoes, feature a black and white woven textured fabric with a chrome base.

© Paul Warchol

The Ready-to-Wear area at the store’s far end features a specially commissioned work by Gregor Hildebrandt titled “Record Wall,” composed of vintage molded records in a metal structure. Signature Chanel black-on-black patent leather woven fabric upholsters custom created club chairs. The warm, residential environment in the space is further enhanced by custom tweed carpets that complement the latest Ready-to-Wear collections. Additionally, two commissioned works by Robert Greene, in black and white oil paint on vellum, line the fitting room doors.

© Paul Warchol

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* Location to be used only as a reference. It could indicate city/country but not exact address.
Cite: "Chanel Soho / Peter Marino Architect" 18 Mar 2011. ArchDaily. Accessed 04 Mar 2015. <>