Designer: Process5 Design / Ikuma Yoshizawa, Noriaki Takeda
Location: Hyogo, Japan
Project designer: Tao Thong Villa Co / Hideki Kureha
Collaborator: Ushio Inc / Mariko Hayashi
Project area: 186 sqm
Project year: 2010
Photographs: Tao Thong Villa Co / Tsubasa Nukii
Many people of all nationalities throng the main street that leads from JR Himeji Station to the World Heritage Site of Himeji Castle.
Dress shop “Bridal Magic” is located in a side street just off this main street and was planned as a related facility in anticipation of the wedding hall that will face on to the main street (opening in March 2011).
The floor plan was created so that fitting rooms are located in the middle of the space and reception, waiting and dress display spaces are arranged around these.
All four walls surrounding the fitting rooms are mirrored and randomly inlaid with frames.
Some of these frames simply contain mirrors but others contain displays of accessories, apertures, lighting equipment and handles for the fitting room doors.
This use of space surprises customers and creates an encounter with a stunning dress.
This dress shop evokes the feelings of expectation and exaltation of the bride, who is the centre of attention, with respect to her wedding.