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  1. ArchDaily
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  3. Office Buildings
  4. Taiwan
  5. Studiobase Architects
  6. 2008
  7. Giant Headquarter Building / Studiobase Architects + Reborn Studio

Giant Headquarter Building / Studiobase Architects + Reborn Studio

  • 01:00 - 1 March, 2011
Giant Headquarter Building / Studiobase Architects + Reborn Studio
Giant Headquarter Building / Studiobase Architects + Reborn Studio, © Wei-Min Yuan
© Wei-Min Yuan

© Wei-Min Yuan © Wei-Min Yuan © Wei-Min Yuan © Wei-Min Yuan +18

  • Architects

  • Location

    Taichung City, Taiwan
  • Architects

    Studiobase Architects + Reborn Studio
  • Design Principal

    Ming-Wei Huang, AIA
  • Project Team

    CJ Wang, Mark Sun, Hsing-Feng Lin, Han Wang
  • Area

    4800.0 sqm
  • Project Year

    2008
  • Photographs

From the architect. Being the leading bicycle manufacturer of Asia, Giant INC. Product Design Headquarter works not only as a research & development office, but also is in charge of retail marketing, product design and staff training in the Pacific area. To respond the company’s image, our design tries to transfer the idea of motion and speed into the experience of bicycle movement. At the same time, the Giant INC. also wants this building to stand as a model of the sustainability in Taiwan.

© Wei-Min Yuan
© Wei-Min Yuan

As the headquarter of the Pacific area, the first and second floor serve as the Giant retail store and the bicycle ramp that wraps around the building becomes the main character of this project. The 2-meter-wide ramp is 46 meter long, and raises 4 meter high from the ground level pedestrian to the second floor retail store entrance with an 8% slope in average. The ramp also cuts the five corners in plan and creates a curvy boundary for the building skin. Although this bike ramp actually stops at the second floor, we tried to make the rest of building skin looks like the ramp extension that goes up to the roof, and finally comes up with this spiral-like expression. We wish the idea of motion and speed could be delivered with the ramp and the spiral-like expression.

© Wei-Min Yuan
© Wei-Min Yuan

Located next to the former Taichung local airport, the building skin also tries to react to the movement of heavy traffic and north wind. This industrial-design-shaped façade not only makes the street corner more dynamic, but also reduces the drag coefficient impacting on the building skin. The office interior tried to break the stereotypes of a modern headquarter, by introducing more intimacy and comfort in the work spapce.

© Wei-Min Yuan
© Wei-Min Yuan
Location to be used only as a reference. It could indicate city/country but not exact address. Cite: "Giant Headquarter Building / Studiobase Architects + Reborn Studio" 01 Mar 2011. ArchDaily. Accessed . <http://www.archdaily.com/114953/giant-headquarter-building-studiobase-architects-reborn-studio/>
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22 Comments

TM · March 04, 2011

I guess this low rate hidding is quite unfair...My opinion is the same as almost all the other posts and I´m the one that gets to be hid. =P
Sorry if I was disrespectful towards the fellow professionals. But it was meant to be a critical opinion to what I consider not very good practice.

Mars · March 03, 2011

copy cats around...
but look at the bright side
it is brave for him to post it on!

RENarch · March 03, 2011

RT @ArchDaily: Giant Headquarter Building / Studiobase Architects + Reborn Studio http://archdai.ly/ebBJK2 #architecture

sourceable1 · March 03, 2011

RT @archfeeds: Via @ArchDaily - Giant Headquarter Building / Studiobase Architects + Reborn Studio http://dlvr.it/J0rFw #architecture

Danii Buh · March 03, 2011

Giant Headquarter Building / Studiobase Architects + Reborn Studio | ArchDaily http://t.co/gk5Rcox via @archdaily

Yea · March 02, 2011

hmmmm...toooo close to UNStudio's

csstone · March 02, 2011

Giant Headquarter Building / Studiobase Architects + Reborn Studio ... http://bit.ly/dR1Rnx

Josh Mings · March 02, 2011

There is always more to it than meets the eye. While this may share some of the stylistic characteristics of the MB Museum, if you dissect the plans it clearly shows that the form is derived by urbanistic conditions and concerns. This is certainly not the object in a field that the MB Museum is.

jek · March 02, 2011 09:30 PM

"if you dissect the plans it clearly shows that the form is derived by urbanistic conditions and concerns"

TLDR: the building is shaped like its lot

me · March 02, 2011

it doesn't look like the benz museum at all. the facade is straighten, some structure members are missing , and the envelope is squized into the street block. no no no it doesn't look anywhere simillar.

Scott @ Cube Studio · March 02, 2011

Giant Headquarter Building / Studiobase Architects + Reborn Studio ...: Architects: Studioba... http://bit.ly/fMHYIm www.cubestudio.info

daqb design · March 02, 2011

RT @ArchDaily: Giant Headquarter Building / Studiobase Architects + Reborn Studio http://archdai.ly/ebBJK2 #architecture

handyhooks · March 02, 2011

ArchDaily: Giant Headquarter Building / Studiobase Architects + Reborn Studio http://archdai.ly/ebBJK2 #architecture http://bit.ly/gEW6OZ

vivipatriajaya · March 02, 2011

RT @ArchDaily: Giant Headquarter Building / Studiobase Architects + Reborn Studio http://archdai.ly/ebBJK2 #architecture

TM · March 02, 2011

Hey! Let´s build a building exactly like the one UNStudio did for Mercedes but let´s make it look horrible and function even worse!
Yes we did it!
Creativity please my friends!!

Erik Joya · March 02, 2011

Giant Headquarter Building / Studiobase Architects + Reborn Studio: © Wei-Min Yuan Architects… http://goo.gl/fb/wBNu2

Barry Maguire · March 02, 2011

Giant Headquarter Building / Studiobase Architects + Reborn Studio via ArchDaily - © Wei-Min ... http://tinyurl.com/5rasf8n

DEZIGN · March 02, 2011

Giant Headquarter Building / Studiobase Architects + Reborn Studio: © Wei-Min YuanArchitects: Studiobase Archite... http://bit.ly/gjPtdc

Bocetos Digitales · March 02, 2011

Giant Headquarter Building / Studiobase Architects + Reborn Studio: © Wei-Min YuanArchitects: Studiobase Archite... http://bit.ly/hbMnFA

Ying-chen Shih · March 02, 2011

Giant Headquarter Building / Studiobase Architects + Reborn Studio | ArchDaily http://t.co/fu8FyQz via @archdaily

Jordan Leonard Tait · March 02, 2011

Seriously? Same flipping building, without the try-glyph circulation. booooooo

up_today_arch · March 02, 2011

Not the same prinsiple... I like this cladding... looks like paper model... clear...

æon · March 02, 2011

Very similar to the Mercedes-Benz Museum.

mojokex · March 02, 2011 09:52 AM

Not even close.

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