Tanishq retail store / Pompei A.D

Jan 2009

The New York based practice, Pompei A.D., was hired to design the firsts Tanishq stores in the U.S. and sent us some pictures of the one located in Garden State Plaza Mall in Paramus, N.J.

More pictures and some drawings after the break.

The concept for the Tanishq store developed out of a study of the relationship between the customer and the jewelry, along with the role that nature plays in binding them together. Jewelry is created by taking elements from nature and refining them. Human beings are similar in that we are products of nature but have spent our lives refining ourselves. The design of the store brings these two together in a “garden”, an oasis where the customer is free to relax while her senses are enlivened by the depth of the experience.

Customers are initially drawn to the store by the sculptural storefront. From a distance views into the store are diffused by a delicate laser cut screen.

An organic non orthogonal layout inside the store encourages customers to meander through the space. With multiple pathways, the customer creates her own unique experience as she walks around sculptural elements with jewelry displayed. Plants cascade over the tops of white concrete and terra-cotta colored plaster walls with a wall of plants cutting the space into two distinct areas.

By rethinking the entire jewelry buying experience, the store design creates opportunities for better interaction between the employees and customers. As customers walk along the wall mounted jewelry display niches, the store employees are able to stand next to them and talk to them about the jewelry. Additionally, there are tables and a lounge spread around the store encouraging customers to sit and relax while shopping.

: floor plan

: axo 01

: axo 02

20 comments »

Contemporary Art says:

This is great, almost too classy for its situation. I love the posts about interiors like this when they come up. I think any mall could use more plants and water features.
–
http://www.contemporaryartdaily.com

# January 2, 2009 at 17:54

Kaffilaura says:

I totally disagree. For me this smells of cheapness. It gives the impression of a struggle for something “classy”, with artifacts like the water, plastic plants and seemingly badly crafted brick walls . This interior could easily be from the mid-nineties.

# January 2, 2009 at 19:58

Mindaugas says:

I don’t understand why archdaily posted this interior?.. It’s cheap and tasteless…

# January 2, 2009 at 23:16

Maybe it’s a question of where we’re from? Here in the U.S. jewelry stores in the mall are hideously ugly; it’s basically a horseshoe of rectangular cases and a bunch of mirrors and posters. Obviously this isn’t like the inside of a Prada store or something, but for a jewelry store at the mall it’s pretty nice. And anyway, variety is welcome, for me at least. They can’t all be big glass projects.
–
http://www.contemporaryartdaily.com

# January 2, 2009 at 23:34

pekky says:

Maybe it is question what we talking about on this location.
Architecture maybe ???

# January 3, 2009 at 08:30

claude.mallia says:

are you serious? or is this some new years joke!

# January 3, 2009 at 09:39

J says:

I can’t describe the suicidal feeling i get viewing this project.

# January 3, 2009 at 12:34

fino says:

….yuck. Looks like something out of SouthernLiving, which should never end up on here.

…blah.

that is all

# January 3, 2009 at 21:18

swati says:

mediocre and superficial…

# January 4, 2009 at 05:36

agbar says:

[generic negative comment]

… seriously it seems like commentors here hate *everything*

# January 4, 2009 at 22:32

True, but how can you NOT hate this?

# January 4, 2009 at 22:47

k*k says:

I haven’t ever commented, but this is so bad that I felt compelled… archdaily – please do not degrade your site… I will seriously unsubscribe if this continues.

# January 5, 2009 at 10:29

tk says:

horrible. just horrible.

# January 5, 2009 at 10:39

sjcr says:

i agree with most of the comments made.
i never reply to the articles posted, but this is a terrible work. the plants, the water, the textures… everything.
it is noisy, mediocre and cheap. This is the typical kind of work i will never expect to see in arch daily.

# January 5, 2009 at 12:24

David Basulto says:

Dear readers,

I really appreciate your feedback, and trust me this won´t happen again.

Too bad your feedback came under this situation, but I´m very happy to see all you commenting and caring about ArchDaily´s content.

I take this opportunity to ask you to please help us giving feedback all the time, giving us tips of new architects, works you´d like to see featured, and we even invite you to write posts and be part of the community. You know where to reach us (contact link at the top!)

THANKS!!

# January 5, 2009 at 12:52

musser says:

I always try to find something positive in every project I see here.

I’m afraid I can’t come up with one here. Sorry.

# January 5, 2009 at 18:16

It took me some time to absorb that this was done in Paramus, New Jersey.

THAT explains it.

# January 5, 2009 at 18:18

Ritwik Karmakar says:

I really appreciate what u have given in your website. I came to know about various information about your retail system. Will You please provide me a brief idea about- How You plan to maintain Customer Relationship or what is the Customer Relationship Management Policy of Tanishq? I would be thankfull if You send the information in my respective email address.
Thank You

# January 20, 2009 at 04:28

sirisha bysani says: