LocationRt-4 1720'e of Forest Avenue (Mall at IV), Paramus, NJ 07652, USA
Architect in ChargePompei A.D.
From the architect. The New York based practice, Pompei A.D., was hired to design the firsts Tanishq stores in the U.S. and sent us some pictures of the one located in Garden State Plaza Mall in Paramus, N.J.
More pictures and some drawings after the break.
The concept for the Tanishq store developed out of a study of the relationship between the customer and the jewelry, along with the role that nature plays in binding them together. Jewelry is created by taking elements from nature and refining them. Human beings are similar in that we are products of nature but have spent our lives refining ourselves. The design of the store brings these two together in a "garden", an oasis where the customer is free to relax while her senses are enlivened by the depth of the experience.
Customers are initially drawn to the store by the sculptural storefront. From a distance views into the store are diffused by a delicate laser cut screen.
An organic non orthogonal layout inside the store encourages customers to meander through the space. With multiple pathways, the customer creates her own unique experience as she walks around sculptural elements with jewelry displayed. Plants cascade over the tops of white concrete and terra-cotta colored plaster walls with a wall of plants cutting the space into two distinct areas.
By rethinking the entire jewelry buying experience, the store design creates opportunities for better interaction between the employees and customers. As customers walk along the wall mounted jewelry display niches, the store employees are able to stand next to them and talk to them about the jewelry. Additionally, there are tables and a lounge spread around the store encouraging customers to sit and relax while shopping.