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  6. 2009
  7. Lurdes Bergada / Dear design

Lurdes Bergada / Dear design

  • 01:00 - 2 February, 2011
Lurdes Bergada / Dear design
Lurdes Bergada / Dear design, © Pol Cucala
© Pol Cucala

© Pol Cucala © Pol Cucala © Pol Cucala © Pol Cucala +32

  • Architects

  • Location

    L’illa Diagonal Shopping Mall, 557, Avenida Diagonal, Barcelona, Spain
  • Design Team

    Ignasi Llauradó, Eric Dufourd, Dorien Peeters
  • Consultant

    Xyloformas
  • Client

    Lurdes Bergada & Syngman Cucala
  • Area

    63.0 sqm
  • Project Year

    2009
  • Photographs

From the architect. Situated in one of the best shoppingmalls in the city centre, L'Illa Diagonal, the new flagship store from Lurdes Bergada is divided into two clearly defined areas linking technical aspects of a clothing store behind a "wooden skin" and keeping clothes as the main focus.

© Pol Cucala
© Pol Cucala

The project seeks to preserve the common characteristics of Lurdes Bergada, Syngman Cucala's existing spaces: industrial, different and minimalistic, adding a touch of the contemporary in it's architecture. The principal idea was to open the space and allow a view onto the shopping mall’s park. This would give clients the sensation of shopping in a space full of natural light, as though they were in a street store.  Deardesign applies the main philosophy defined by l'Illa Diagonal Mall, interpreting the act of buying in a mall as a "shopping avenue".

© Pol Cucala
© Pol Cucala

The design team decided to bring together all the technical functions of the store (storage, fitting rooms, electrical quarter, and a 2nd small window) in a huge unique wood structure made from 1000 pieces of wood and put together with 2400 screws. The wooden skin allows all large structures to be hidden, therefore leaving the roof clear. From it's interior, the "skin" reveals to visitors all of it's extremely technical constructive secrets, bringing to mind fabric, turn-ups, stitching, etc.  This reflects the real importance of technicity in clothes making and enhancing the concepts transmitted by the brand: simplicity, purity, and industry. The installation made of irregular triangles appears rocklike, a contemporary cave.

floor plan
floor plan

The natural beechwood stands in contrast with the opposite wall, made of concrete. Each triangle is unique and numbered to make the construction easier. Most existing stores of the brand preserve traces of the history of the buildings in which they are installed. The aim of the project is to respect the original context and to re-enforce the industrial characteristics of the building. Basic materials such as concrete for the walls and fine cement on the floor are used. These simple materials simplify the arquitectural reading of the store and strengthen the concept. Lurdes Bergada and his son Syngman Cucala are well known for the functionality and high quality clothes they design for women and men.

© Pol Cucala
© Pol Cucala
Location to be used only as a reference. It could indicate city/country but not exact address. Cite: "Lurdes Bergada / Dear design" 02 Feb 2011. ArchDaily. Accessed . <http://www.archdaily.com/108793/lurdes-bergada-dear-design/>
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15 Comments

?????? ??????? · September 04, 2012

http://t.co/1unkmRWF ??????????? ?????????? ????????? ???????? ? ????????

El semillero urbano · April 14, 2012

Lurdes Bergada / Dear design http://t.co/9kFsban8

Ruggiero Perrulli · April 05, 2011
design for you · February 04, 2011

RT @ilariadefilippo: The new flagship #store from Lurdes Bergada in #Barcelona by Dear Design • http://bit.ly/e8DJdN #interiors #retail ...

ilaria defilippo · February 04, 2011

The new flagship #store from Lurdes Bergada in #Barcelona by Dear Design • http://bit.ly/e8DJdN #interiors #retail #design #wood #minimalism

up_today_arch · February 04, 2011

Thanks a lot.... details are always very interesting...

johncantrell · February 03, 2011

Lurdes Bergada / Dear design http://bit.ly/fdxbyi

cabiriaiannucci · February 03, 2011

Lurdes Bergada / Dear design | ArchDaily http://t.co/XTP95F7 via @archdaily

ikkairi · February 03, 2011

Lurdes Bergada / Dear design | ArchDaily http://t.co/6JWoqba via @archdaily

eric dufourd · February 03, 2011

A new article for the Lurdes Bergada & Syngman Cucala store in Barcelona, @archdaily http://fb.me/uizm2sxz

eric dufourd · February 03, 2011

Lurdes Bergada / Dear design | ArchDaily http://t.co/modWwZ9 via @archdaily

Aquarius Zodiac · February 03, 2011

Lurdes Bergada / Dear design | ArchDaily: Situated in one of the best shoppingmalls in the city centre, L&#39Illa D... http://bit.ly/g4nEHy

Dave S. · February 03, 2011

Really like the reveal of the connection detail in the interior.

Scott @ Cube Studio · February 03, 2011

Lurdes Bergada / Dear design | ArchDaily: Situated in one of the best shoppingmalls in the c... http://bit.ly/e006K3 www.cubestudio.info

ArchitecturePassion · February 03, 2011

Lurdes Bergada / Dear design: © Pol CucalaSituated in one of the best shoppingmalls in the city centre, L’... http://tinyurl.com/45ecgd8

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© Pol Cucala

Lurdes Bergada / Dear design