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  3. Commercial Architecture
  4. Belgium
  5. Gwenaël Hanquet
  6. 2011
  7. Maison des Maîtres Chocolatiers Belges / Gwenaël Hanquet

Maison des Maîtres Chocolatiers Belges / Gwenaël Hanquet

  • 01:00 - 22 January, 2011
Maison des Maîtres Chocolatiers Belges / Gwenaël Hanquet
Maison des Maîtres Chocolatiers Belges / Gwenaël Hanquet

Maison des Maîtres Chocolatiers Belges / Gwenaël Hanquet Maison des Maîtres Chocolatiers Belges / Gwenaël Hanquet Maison des Maîtres Chocolatiers Belges / Gwenaël Hanquet Maison des Maîtres Chocolatiers Belges / Gwenaël Hanquet +30

From the architect. Minale Design Strategy created the store name. «The idea was to build an emblematic store that would identify and personalize the country’s master chocolate makers, he continues. The Maison is a federating element, a brand in its own right. We did not want to create a shop that would be but a patchwork of various artisans and their wares. At the Maison des Maîtres Chocolatiers, on the contrary, each individual brand is showcased for its specific qualities, in a homogenous, value-enhancing setting.»

«Maison» was chosen for its warm «family» ring. The purely Belgian (100% Belge) aspect of the project is expressed through codes borrowed from the world of chocolate (100% cacao). As for the typography, it is mix that reconciles the values of craftsmanship and tradition, on a blue ground that adds a luminous, contemporary touch.

general plan 02
general plan 02

The orthogonal feel of the store’s two display walls offers a well-defined showcase to resident artisans. Each is provided with a dedicated space for his or her portrait, career path, birthplace and personal quote. On the floor, carved join-lines link the lower points of the wall to the straight edges of the central units that seem to push up from the floor. Also treated to a lick of chocolate brown, they are equipped with a retro-lit glass plate to highlight the products of the Maison des Maîtres Chocolatiers Belges. They become an exhibition zone according to the events of the year. Visitors can sample pralines and more than ten varieties of hot chocolate on site.

Location to be used only as a reference. It could indicate city/country but not exact address. Cite: "Maison des Maîtres Chocolatiers Belges / Gwenaël Hanquet" 22 Jan 2011. ArchDaily. Accessed . <http://www.archdaily.com/105159/maison-des-maitres-chocolatiers-belges-gwenael-hanquet/>
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24 Comments

Mona Aljadani · January 31, 2012

Maison des Maîtres Chocolatiers Belges / Gwenaël Hanquet | ArchDaily http://t.co/2UHiV0rt via @archdaily
#design
#Chocolate

Sofie · March 02, 2011

Maison des Maîtres Chocolatiers Belges / Gwenaël Hanquet | ArchDaily http://t.co/wJqiKgF via @archdaily

aba · January 30, 2011

botoxcsoki. http://is.gd/oqbkkf @plethoraapp

Fidjy · January 28, 2011

Amazing! Great job!

Fi Wilson · January 24, 2011

here&#39s a large chocolate baby http://www.archdaily.com/10515...

Studio Tomassini · January 23, 2011

RT @ArchDaily: Maison des Maîtres Chocolatiers Belges / Gwenaël Hanquet http://archdai.ly/dGf6wb #architecture

jim · January 23, 2011

Holy cr*p that first picture is terrifying!

Architekt R V Scholz · January 23, 2011

#Architekt #Calau Maison des Maîtres Chocolatiers Belges / Gwenaël Hanquet: © Courtesy o... http://bit.ly/hjpCZG #in http://dy.cx/c03

Ian Hertzler · January 23, 2011

Maison des Maîtres Chocolatiers Belges / Gwenaël Hanquet | ArchDaily http://t.co/N19iVb0 via @archdaily

Gaëlle Cojean · January 23, 2011

#architecture + #chocolat = du plaisir pour tous les sens ! http://t.co/1PIiYmP via @archdaily

DEZIGN · January 23, 2011

Maison des Maîtres Chocolatiers Belges / Gwenaël Hanquet: © Courtesy of Gwenaël HanquetArchitects: Gwenaël Hanqu... http://bit.ly/fGxSXc

daqb design · January 23, 2011

RT @ArchDaily: Maison des Maîtres Chocolatiers Belges / Gwenaël Hanquet http://archdai.ly/dGf6wb #architecture

Architecture+Molding · January 23, 2011

Maison des Maîtres Chocolatiers Belges / Gwenaël Hanquet: Architects: Gwenaël Hanquet Location: Brussels, Belgiu... http://bit.ly/fTSAOK

ArchitecturePassion · January 23, 2011

Maison des Maîtres Chocolatiers Belges / Gwenaël Hanquet: © Courtesy of Gwenaël HanquetArchitects: Gwenaël... http://tinyurl.com/4tb8vm7

Adrianna Scopel · January 23, 2011

RT @ArchDaily: Maison des Maîtres Chocolatiers Belges / Gwenaël Hanquet http://archdai.ly/dGf6wb #architecture

Barry Maguire · January 23, 2011

Maison des Maîtres Chocolatiers Belges / Gwenaël Hanquet via ArchDaily - © Courtesy of Gwenaël ... http://tinyurl.com/4oc4ma4

arch_related · January 23, 2011

Maison des Maîtres Chocolatiers Belges / Gwenaël Hanquet: © Courtesy of Gwenaël HanquetArchitects: Gwenaël Hanqu... http://bit.ly/fGxSXc

Erik Joya · January 23, 2011

Maison des Maîtres Chocolatiers Belges / Gwenaël Hanquet: © Courtesy of Gwenaël Hanquet… http://goo.gl/fb/zvl13

Corporate Punk · January 23, 2011

Maison des Maîtres Chocolatiers Belges / Gwenaël Hanquet: © Courtesy of Gwenaël HanquetArchitects: Gwenaël Hanqu... http://bit.ly/gteo3m

Vincent Beneche · January 23, 2011

RT @archdaily: Maison des Maîtres Chocolatiers Belges / Gwenaël Hanquet http://archdai.ly/dGf6wb #architecture

GR2TF · January 23, 2011

Maison des Maîtres Chocolatiers Belges / Gwenaël Hanquet: © Courtesy of Gwenaël HanquetArchitects: Gwenaël Hanqu... http://bit.ly/fGxSXc

Bocetos Digitales · January 23, 2011

Maison des Maîtres Chocolatiers Belges / Gwenaël Hanquet: © Courtesy of Gwenaël HanquetArchitects: Gwenaël Hanqu... http://bit.ly/fTSAOK

Retzer · January 23, 2011

The choco baby makes me scared!

The really cool project
I liked the representation.

up_today_arch · January 23, 2011

Those playfull triangular elements which is the wall consists of are actually very nice... good idea...

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