Tag: business-of-architecture | ArchDaily

"Luxury Without Context Is Just Excess": Elisa Orlanski Ours on Bridging Design Vision with Market Realities

Maria-Cristina Florian — Thu, 17 Jul 2025 07:30:00 +0000

In the complex ecosystem of architectural development, where innovative concepts meet market realities, a distinct role exists to bridge diverse professional interests and realize impactful spaces. Elisa Orlanski Ours exemplifies this function. This is the domain of Elisa Orlanski Ours, a designer, educator, and industry leader. As Chief Planning & Design Officer at Corcoran Sunshine Marketing Group, Elisa founded her department two decades ago. Now, her extensive portfolio spans condominium skyscraper master plans and individual branded villas across continents, including significant New York City developments like Hudson Yards and 220 Central Park South, as well as international developments in collaboration with prominent architectural firms like SHoP Architects, BIG, Herzog & de Meuron, Adjaye Associates, and SO-IL. Her strategic perspective on bringing projects from schematic phase to final sale provides valuable insights into the industry's intricate workings. ArchDaily's Managing Editor, Maria-Cristina Florian, had the opportunity to discuss these critical topics with Elisa in the following interview.

Are Carbon-Neutral Buildings Expensive?

Ankitha Gattupalli — Mon, 09 Oct 2023 07:30:00 +0000

Decarbonization of the building sector is no longer a choice but a necessity. As nations strive to curb their greenhouse gas emissions by 2050, it is increasingly clear that current building standards do not go far enough to drive tangible change. Achieving climate goals requires economies to advocate measures that drive carbon neutrality while managing associated costs effectively. How would net-zero performance strategies impact building costs?

AIA Announces Evelyn Lee as its 2025 President

Maria-Cristina Florian — Mon, 12 Jun 2023 06:30:00 +0000

The American Institute of Architects has elected Evelyn Lee as the 2025 President-elect. During the AIA annual meeting, Lee has been selected to take the position of 2024 First VP President-Elect, and afterward to become president in 2025. AIA has also elected Heather Philip-O'Neal to serve as Treasurer between 2024-2025, and Latoya N. Kamdang as the elected At-large Director.

Architect's Guide to Effective Branding: 7 Steps for Architecture Firms to Follow

Bryon McCartney/ Archmark — Wed, 05 Apr 2023 03:30:00 +0000

Branding for architects isn’t just about having a beautifully designed logo. In fact, when it comes to promoting your architecture firm, a distinctive brand is fundamental to communicating what makes your firm unique and different.

5 Website Design Tips for Architects

Bryon McCartney/ Archmark — Wed, 15 Feb 2023 03:30:00 +0000

I've been designing websites since 1997, and in that time, websites have changed quite a bit. With all the changes over the years, it's no surprise that I often find some firm owners don't understand how architecture website design really works. While you might know a bad website when you see one, you might not understand what makes a good site work. This article will change that.

6 Architect Business Development Strategies to Grow Your Firm

Bryon McCartney/ Archmark — Wed, 11 Jan 2023 04:30:00 +0000

Architect business development can be very challenging. It's not a topic that comes up in design school, and many of the practices that firms employ today can simply be categorized under the heading, “That's the way we've always done things.” At Archmark, we've helped more than 2,000 architects, in speaking with many firm owners, we've come to understand the struggles of running a successful architecture and design firm.

Competition, Procurement and Bid Strategies for Architects

Sara Kolata — Tue, 08 Mar 2022 14:48:00 +0000

Architecture is, by vocation, a subjective matter where typically commission decisions are made on design style and ethos. There is rarely a wrong or right solution. Therefore it is important to have a strong understanding of your company values before submitting for projects. At Simone de Gale Architects, work is won through a number of procurement routes and offering a range of services for potential clients. I interviewed Simone to find out more about her client acquisition efforts and business development, as he runs a smaller but very successful practice in one of the most desirable parts of London- Belgravia. Simone will also speak about this particular topic at Disrupt Symposium taking place this spring 1-5th May 19:00 CET virtually. You can purchase your early bird tickets by visiting the event website

So You Want To Be Successful As An Architect?

Sara Kolata — Sun, 27 Feb 2022 18:00:00 +0000

What is success to you might be different to how the architecture industry views success.

The Rise of the Design Thinking Movement and its Relation to Architecture

Dima Stouhi — Wed, 19 Jan 2022 04:00:00 +0000

'Innovation' and 'design thinking' could possibly be two of the most extensively-used phrases both online and offline during the past decade. To respond to the global need of "changing the status quo", established companies, start-ups, and even universities have used this framework to generate novel ways of solving problems and create new products, taking into account their desirability, feasibility, and viability. And with that, a new archetype was conceived: the design thinker, someone who has the creative toolkit to generate something disruptive. So what is the meaning behind design thinking and what is its relationship with architecture?

The End of Editors: The New Practice of The Self-Promoting Architect

Duo Dickinson — Wed, 17 Nov 2021 03:30:00 +0000

When the 2008 Great Recession destroyed advertising revenue for all of publishing and limited the cash that architects had for PR and photographers, the established way of promoting architects and architecture was brutally compromised. That same moment saw the instant availability of smartphones, with insanely good cameras, huge memory, and soon 5G transmission. Those technological revolutions turned graphic duffers into artists. Anyone can now photo, video, and narrate any perception anywhere, instantly, free - and share universally. The cliché of saying that the internet “everything changed” is true in how the world sees architecture.

Madame Architect's Julia Gamolina: "The More Architects Can Accumulate Skills to Run a Business and Tell a Compelling Story, the Better Their Work Will Be"

Christele Harrouk — Fri, 25 Jun 2021 07:30:00 +0000

Madame Architect, the platform dedicated to the built environment and to the empowerment, advancement, and visibility of the women who work in it, has just reached a milestone, publishing over 250 interviews with the females who shape our world. “Designed to break the architect’s mold”, the website was founded 3 years ago by Julia Gamolina, an architect that shaped her own path in the field, becoming Director of Strategy at Trahan Architects, focusing on the business, its development, growth, and evolution.

"'If you Build it, They will Come' - This is a Passive and Risky Road to Success", In Conversation with Business of Architecture Founder Enoch Sears

Dima Stouhi — Wed, 02 Jun 2021 04:00:00 +0000

Despite the emergence of collective and interdisciplinary practices, architectural entrepreneurship remains a vague discipline. As academic institutes focus on cultivating students' hard skills during their undergraduate years, their soft skills are often overlooked, left to be acquired or strengthened during their work experience. Stepping into the "real world", fresh graduates who decide to venture into their professional journey as freelancers or in start-ups, often find themselves overwhelmed with questions; 'How do I convince the client? Am I communicating my concept properly to the contractors? Am I charging the client enough? Why is the project not being executed like I designed it? Why is this project taking a lot more time than I intended it to? How can I run a successful business if I've never taken a business course in architecture school?'