As architecture is increasingly reliant on renderings to convey its message and depict the unbuilt, many practices turn to seasoned 3D artists to help them portray their designs in the most favourable light; thus they externalize visualizations to a handful of firms.
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Production designer Annie Beauchamp contacted me shortly after reading an article about Black Mirror series and what it can teach us about the future of architecture —something exciting for me since she was in charge of the visual look in Striking Vipers, the first episode of the dystopian series' fifth season. Beauchamp who has extensive experience working on major productions such as Sleeping Beauty, The Yellow Birds, Adoration, Top of the Lake China Girl, LEGO's Ninjago Movie, also served as an art director in nothing less than Moulin Rouge.
Throughout history, people from all walks of life with little in common have found ways to unite in neighborhood parks and filled stadiums to put those differences aside for the sake of the sports they love. Sports, and sports fandom, is a source of global unity, and perhaps fewer events in the world can generate such a wide range of emotions quite like a live match.
In an era of great marketing efforts, in which architectural ideas increasingly seem to focus on hyper-realistic representation in an attempt to convince clients (or the jury in the case of architectural competitions) that the upcoming construction will achieve just as much quality as the visual fantasy, renderings become highly important in a project's presentation.
Realistic images and walk-throughs have become an integral part of project presentations. Designers are using cutting-edge softwares and constructing precise 3D models to showcase their work as authentically as possible. As for the world of video games, it is not just about the quality of the graphics or how accurate these graphics are, but rather the immersive experience of visual designs and how the players are communicating with the virtually-built environment.
While opting for still images seems to be the most utilized means of presenting a project, some architects choose to invite viewers into the architecture itself, allowing them to experience the building and its surroundings immersively. Since 2006, architecture filmography studio Spirit of Space has engaged viewers with over 200 short films of projects built by world-renowned architects such as Peter Zumthor, Steven Holl, Daniel Libeskind, and Jeanne Gang. The studio’s multidisciplinary team has combined visuals with customized soundtracks, elevating the journey and turning it into a multi-sensory experience.
The AI & Architecture at the Pavillon de l'Arsenal in Paris, France was scheduled to be open for the past couple of months, showcasing work by Stanislas Chaillou on generative design and machine learning. However, due to the global pandemic, people were able to virtually explore the ideas through a series of interviews and a virtual tours. The work explored current scales of experimentation: plans, elevations, structures and perspectives in which AI could already make a contribution, whether real or speculative.
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Lebanon-based firm JPAG has created a short architectural movie titled “Coming Back to Life” which uses an abandoned icon from the Lebanese civil war to generate a modern day fairy tale. The Burj El Murr (Tower of Bitterness) has been reimagined in a cinematic narrative loaded with emotional content and dramatic sceneries, in an attempt to generate new understandings of what an architectural concept is.