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    <title>Expert: Bluline Projects | ArchDaily</title>
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        <![CDATA[Kerr Apartment / SSdH]]>
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      <link>https://www.archdaily.com/1041193/kerr-ssdh</link>
      <pubDate>Thu, 07 May 2026 03:00:00 +0000</pubDate>
      <dc:creator>Pilar Caballero</dc:creator>
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        <![CDATA[Adaptive reuse]]>
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        <![CDATA[<p>When the Fitzroy landmark, The MacRobertson's Chocolate Factory (built ~1900's), was converted between 1998 and 2003, it became an early and local example of the industrial apartment building typology. Rather than delivering a series of homogenous, standardised units, the redevelopment divided the amalgamation of warehouse spaces into a series of apartment 'shells' surrounding a voluminous central atrium. The 'shells' were sold to owners with the most minimal amenities, no more than a connection point for plumbing, fire services, and power, with the understanding that occupants would be responsible for their own internal fit-out.</p>]]>
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