Trent Bell

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How to Use Downloadable Plan Sets to Attract New Clients (Without the "Cookie Cutter" Stigma)

There has been a recent trend to monetize design businesses online. Outside the world of architecture, digital marketing is growing exponentially, and every day more and more companies are taking advantage of the benefits that come from curating an online presence.

The traditional architectural business model is largely dominated by the fees associated with design and construction. The actual structure of the billing is perhaps another argument to have all on its own, but relying on this type of income has been (and likely will continue to be) an efficient and successful model for the majority in the design industry. But what if there was another market to leverage to supply your design business with passive, additional income?

There has long been an understandable stigma associated with spec-house plan sets. Most spec plans lack any response to site, personalization, and even quality design. There is a relatively saturated market for these spec-type plan sets, but the untapped potential lies in this model's intersection with architectural practice.

Here are three ways you can begin to reverse the stigma associated with selling plan sets online while providing your design business with an additional revenue stream.

House over the Water / Elliott + Elliott Architecture

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Long Studio / 30X40 Design Workshop

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  • Area Area of this architecture project Area:  384 ft²
  • Year Completion year of this architecture project Year:  2016
  • Manufacturers Brands with products used in this architecture project
    Manufacturers: Fujitsu, Loewen, VaproShield

Lily Pond House / Theodore + Theodore Architects

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Biddeford, United States

Cousins River Residence / GO Logic

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Freeport, United States
  • Architects: GO Logic
  • Area Area of this architecture project Area:  1600 ft²
  • Year Completion year of this architecture project Year:  2014

Little House on the Ferry / GO Logic

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  • Architects: GO Logic
  • Area Area of this architecture project Area:  890 ft²
  • Year Completion year of this architecture project Year:  2014

Warren Woods Passive House / GO Logic

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