ArchDaily | Broadcasting Architecture Worldwide https://www.archdaily.com/ Fri, 16 Oct 2026 00:00:00 +0000 en-US hourly 1 https://assets.adsttc.com/doodles/archdaily-logo-feedly.svg 026CB6 https://www.archdaily.com/1153349/the-fridge-pop-up-store-onateris-clube Wed, 10 Sep 2025 09:00:00 +0000 Susanna Moreira https://www.archdaily.com/1153349/the-fridge-pop-up-store-onateris-clube THE FRIDGE is a temporary installation designed for ONATERI’s first brand activation and pop-up store. The concept of the "fridge" originated from the brand itself, inspired by the fact that the event took place during the height of the London summer and in partnership with an ice cream parlor. From a spatial perspective, we translated this principle into architectural references such as cold storage rooms, hideouts, and unfinished spaces — unstable structures with exposed skeletons, disused, and with raw, unfinished surfaces.

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