The Copan is a landmark in Sao Paulo. Even those who have never entered the building know its curves from afar. Amid the intense verticalization of the city center, the horizontal brise-soleils reinforce the building’s presence on the city’s horizon.

Have you ever been stuck for hours obsessing over a font that matched your work? Before starting a project, do you already think about which font you will use? Do you get annoyed when you read an important message written in Comic Sans? Or do you feel offended when a mundane sentence is written in all caps? Rest assured, you are not alone. 

Architects and designers constantly use graphic elements as expressive means in the schematization of their works. Among them, the most common are the drawings, in a constant variety of techniques, styles, and patterns. But among the elements that make up the boards, panels and drawings, techniques and models, there is a particular fragment that helps them in composition and identity: the font.