Architecture, unlike other aspects of culture (such as fashion or music), can only really be experienced and understood in person. For highly branded companies, designing a new building can be a prime opportunity to signal taste and values - but also creates an interesting architectural conundrum. While the buildings will be inhabited (nearly 24/7) by company employees, they’re also very much populated by the imaginations of people across the globe. What is it like to be in these places?

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More than half the world’s population lives in dense urban areas. Uncomfortably loud restaurants, stores, hotels, or offices are enough to keep patrons away. When planning a meeting or even a night out with friends, we are conscious of selecting a location where we can focus and hear one another. The noisier our world gets, the more difficulty we have focusing on the sounds we actually want to hear.

Since the beginning of time, our ears have warned us of approaching danger. While their function remains the same, the dangers of today are different than they were in the past. Unwanted sounds can have serious health effects such as: hearing loss, cardiovascular disease high blood pressure, headaches, hormonal changes, psychosomatic illnesses, sleep disorders, reduction in physical and mental performance, stress reactions, aggression, constant feelings of displeasure and reduction in general well-being. With this laundry list of side effects, it would be foolish to leave the acoustic comfort of our spaces up to consultants alone. When we take acoustic comfort into our own hands, the end result can be quite extraordinary.

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