Michael Sorkin used to regard criticism as "a service profession", highlighting the field's ability to shape public opinion and the direction of architecture at large. Intellectually expansive architecture criticism not only evaluates the merits and shortcomings of a project but reveals how buildings are situated in relation to history and theory and how they contribute to current economic, social and environmental dilemmas. The following explores the field of architecture criticism, highlighting some of its key figures while reflecting on how this role has changed with the emergence of digital media.